Pablo Mauron
China’s Covid-19 Challenge Could Boost Luxury E-Commerce Again
The first coronavirus lockdowns in 2020 proved a major turning point for services like Tmall’s Luxury Pavilion. General manager Janet Wang weighs in on what’s changed and what’s next as Shanghai enters lockdown again.
China’s Covid-19 Challenge Could Boost Luxury E-Commerce Again
The first coronavirus lockdowns in 2020 proved a major turning point for services like Tmall’s Luxury Pavilion. General manager Janet Wang weighs in on what’s changed and what’s next as Shanghai enters lockdown again.
Tapping China’s Domestic Travel Boom
Brands are wooing domestic travellers during China’s Golden Week, a seven-day national holiday beginning October 1st.
Tapping China’s Domestic Travel Boom
Brands are wooing domestic travellers during China’s Golden Week, a seven-day national holiday beginning October 1st.
Brands Invest Big in China’s Booming Watch Market
Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region.
Brands Invest Big in China’s Booming Watch Market
Mainland China is now the number one export market for Swiss watches, but some luxury watchmakers risk becoming over-reliant on the region.
Expecting Miracles from China’s Retail Market? Don’t.
Despite a stronger recovery than most, China is not immune from the economic pain of the pandemic. Are global brands ready for the challenges that China’s ‘new normal’ will bring?
Expecting Miracles from China’s Retail Market? Don’t.
Despite a stronger recovery than most, China is not immune from the economic pain of the pandemic. Are global brands ready for the challenges that China’s ‘new normal’ will bring?
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
5 Strategies for Chinese Valentine’s Day
Brands are going all out with campaigns aimed at capturing the hearts and wallets of Chinese consumers in the run-up to the annual 520 celebration. Here’s how to cut through all the marketing noise.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
Weibo Enters the E-Commerce Race. Should Brands be Excited or Cautious?
With 560 million monthly active users and a host of new features like Xiaodian and Lvzhou, the social media giant is making a play for China’s lucrative e-commerce market.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.
A Post-Pandemic Guide to WeChat
New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.