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Beauty

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?

A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.

Beauty

Who’s Behind the Flurry of Influencer-Backed Beauty Brands?

A handful of private label companies — with a focus on speed, agility and new marketing models — are making a lucrative business of birthing influencer-backed beauty brands.