Olivier Rousteing
Former Creative Director, Balmain
With his Balmain army, the social media savvy designer has overseen global growth and a digital revolution at the historic house.
Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.
Fashion companies have a limited window to experiment with Instagram's new long-form video service before it becomes crowded with content. They should embrace the informal, accessible ethos that has proven successful on the platform.
Instagram Has a New Video Platform. The Key to Success: Don’t Try So Hard.
Fashion companies have a limited window to experiment with Instagram's new long-form video service before it becomes crowded with content. They should embrace the informal, accessible ethos that has proven successful on the platform.
Inside L'Oréal's Cannes Strategy
With foot traffic sliding in drugstores and eyeballs shifting from televisions to mobile screens, L’Oréal pulled out all the stops at the world’s most watched film festival.
Inside L'Oréal's Cannes Strategy
With foot traffic sliding in drugstores and eyeballs shifting from televisions to mobile screens, L’Oréal pulled out all the stops at the world’s most watched film festival.
Nike Makes Push Into Fashion with Matthew Williams Collaboration
By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.
Nike Makes Push Into Fashion with Matthew Williams Collaboration
By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.
In Paris, Few Break Free From Comfort Zone
While even Rei Kawakubo and Rick Owens seemed to stay in their creative comfort zones, Undercover and Y-Project emerged as winners of the week.
In Paris, Few Break Free From Comfort Zone
While even Rei Kawakubo and Rick Owens seemed to stay in their creative comfort zones, Undercover and Y-Project emerged as winners of the week.
A Futurist Game Plan at Balmain
The collection's passages read like capsules rather than a singular message, and a tighter edit could help clarify that.
A Futurist Game Plan at Balmain
The collection's passages read like capsules rather than a singular message, and a tighter edit could help clarify that.
Vogue Paris Launches 'Vogue Experience'
The French edition of Vogue is set to launch a one-day consumer-focused event to be held in April.
Vogue Paris Launches 'Vogue Experience'
The French edition of Vogue is set to launch a one-day consumer-focused event to be held in April.
Another High-Voltage Punch at Balmain
Despite promises of revolution, Olivier Rousteing’s latest outing was business as usual.
Another High-Voltage Punch at Balmain
Despite promises of revolution, Olivier Rousteing’s latest outing was business as usual.
As Versace Denies Virgil Abloh Rumours, What Should Donatella Do Next?
Versace has been seeking a creative director as Versace gears up for significant expansion ahead of a still-planned, albeit significantly delayed, initial public offering.
As Versace Denies Virgil Abloh Rumours, What Should Donatella Do Next?
Versace has been seeking a creative director as Versace gears up for significant expansion ahead of a still-planned, albeit significantly delayed, initial public offering.
Behind Balmain's Neo-Baroque Bling
Balmain shows reflect a fundamental disconnect between the brand's Eighties bling aesthetic and Olivier Rousteing's firm will to talk to his own generation.
Behind Balmain's Neo-Baroque Bling
Balmain shows reflect a fundamental disconnect between the brand's Eighties bling aesthetic and Olivier Rousteing's firm will to talk to his own generation.
News Bites | Kendall Jenner Covers Vogue India, Balmain x L'Oréal Paris
In today's News Bites, Mario Testino guest-edits the May issue of Vogue India, which stars Kendall Jenner on the cover, while Balmain creative director Olivier Rousteing tells BoF about his foray into lipstick.
News Bites | Kendall Jenner Covers Vogue India, Balmain x L'Oréal Paris
In today's News Bites, Mario Testino guest-edits the May issue of Vogue India, which stars Kendall Jenner on the cover, while Balmain creative director Olivier Rousteing tells BoF about his foray into lipstick.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
