Olga Karput
Founder, Kuznetsky Most 20
Her Moscow concept store was the first in Russia to stock brands including JW Anderson, Lemaire and Yeezy.
Russian street style star Olga Karput is the founder of Moscow concept store and café Kuznetsky Most 20 (KM20), which is known for mixing international fashion labels like Maison Margiela , Vetements and JW Anderson with home-grown designers like Gosha Rubchinskiy and Tigran Avetisyan.
Karput opened her store at the age of 25, in 2009, backed by investment from her husband, a Korean businessman with whom she has three children. One of the first concept fashion retail spaces in Moscow, KM20 is known for bringing emerging labels like JW Anderson , Raf Simons , Lemaire, Marques’Almeida and Yeezy into Russia.
Sales have increased 20 percent year-on-year since its inception and, in 2017, the multi-brand boutique moved into a four-storey building that, at 2,500 square metres, is six times bigger than its original store. “We’ve been growing quite fast for the past few years [and] realised that we couldn’t squeeze in everything we wanted to buy,” Karput told BoF. The new space is located in Moscow’s popular Stoleshnikov shopping district.
VITAL STATISTICS
Find out more
Russia’s Luxury Market on the Mend
The country’s luxury market has recovered after two difficult years, helped mainly by domestic demand and rising sales to tourists, which will get a boost from a ‘tax-free’ scheme scheduled to come into force around February next year.
Russia’s Luxury Market on the Mend
The country’s luxury market has recovered after two difficult years, helped mainly by domestic demand and rising sales to tourists, which will get a boost from a ‘tax-free’ scheme scheduled to come into force around February next year.
KM20 Marks Launch of Moscow Mega Store with Off-White, Gosha and Vetements
To celebrate the Russian retailer’s new experiential 2,500-square metre space, KM20 is partnering with 14 brands on exclusive capsule collections.
KM20 Marks Launch of Moscow Mega Store with Off-White, Gosha and Vetements
To celebrate the Russian retailer’s new experiential 2,500-square metre space, KM20 is partnering with 14 brands on exclusive capsule collections.
10 Boutiques Winning with Gen-Z
A handful of boutiques have pioneered the luxury market of tomorrow, forging strong connections with young fashion consumers.
10 Boutiques Winning with Gen-Z
A handful of boutiques have pioneered the luxury market of tomorrow, forging strong connections with young fashion consumers.
Top 10 Influential Retailers Off Fashion’s Beaten Path
BoF identifies the multi-brand boutiques making waves in markets far beyond the world’s fashion capitals.
Top 10 Influential Retailers Off Fashion’s Beaten Path
BoF identifies the multi-brand boutiques making waves in markets far beyond the world’s fashion capitals.
Opening Russia’s Retail Frontiers
While Moscow and St Petersburg account for most of Russia’s fashion retail spend, its provincial cities are an increasingly interesting opportunity.
Opening Russia’s Retail Frontiers
While Moscow and St Petersburg account for most of Russia’s fashion retail spend, its provincial cities are an increasingly interesting opportunity.
#BoF500 — The New Class: Retailers
The best retailers curate and dramatise fashion collections to excite consumers to buy.
#BoF500 — The New Class: Retailers
The best retailers curate and dramatise fashion collections to excite consumers to buy.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
