Noura Sakkhija
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Mejuri: Drafting a New Sustainability Roadmap
Mejuri founder Noura Sakkijha explains why jewellery brands should look beyond existing frameworks to build a more sustainable future for a sector that has faced scrutiny over its impact on the environment and the welfare of its workers.
Mejuri: Drafting a New Sustainability Roadmap
Mejuri founder Noura Sakkijha explains why jewellery brands should look beyond existing frameworks to build a more sustainable future for a sector that has faced scrutiny over its impact on the environment and the welfare of its workers.
Mejuri Wants to Upend Fine Jewellery With a Drop Model
The direct-to-consumer jeweller has raised $5 million in funding in a bid to revolutionise the industry through a drop model.
Mejuri Wants to Upend Fine Jewellery With a Drop Model
The direct-to-consumer jeweller has raised $5 million in funding in a bid to revolutionise the industry through a drop model.