Nicole Rycroft
Founder & Executive Director, Canopy
The founder and executive director of environmental nonprofit Canopy has advanced the industry’s efforts to develop innovative recycled materials.

Nicole Rycroft is the founder and executive director of Canopy, an award-winning environmental nonprofit dedicated to protecting the world’s forests and climate by catalysing innovation in the fashion industry’s unsustainable supply chains. Rycroft was an elite level rower in her native Australia and physiotherapist before turning a passion for environmental activism into a profession. She founded Canopy in 1999 with the ambition to engage big companies in the textile and paper industries to prevent deforestation.
Under Rycroft's leadership, Canopy has emerged as a powerful force in the global movement for forest conservation and has become an influential player in efforts to develop more sustainable textiles.
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.





