Nicolaj Reffstrup
How Ganni Plans to Eliminate Leather
Around a fifth of the Danish brand’s sales came from handbags, shoes and other leather pieces last year, but it’s on a mission to stop using virgin leather by 2023.
How Ganni Plans to Eliminate Leather
Around a fifth of the Danish brand’s sales came from handbags, shoes and other leather pieces last year, but it’s on a mission to stop using virgin leather by 2023.
Three Strategies for Brands Entering the Rental Market
Want to get started with rental, but not sure which avenue to take? BoF breaks down the options and weighs the pros and cons of each.
Three Strategies for Brands Entering the Rental Market
Want to get started with rental, but not sure which avenue to take? BoF breaks down the options and weighs the pros and cons of each.
Drive Season 2, Episode 3: Ganni’s Nicolaj Reffstrup on Measuring Ecological Impact Effectively
The Ganni mastermind discusses how his tech background fueled his approach to turning the virtually unknown Danish womenswear brand into a global trendsetter.
Drive Season 2, Episode 3: Ganni’s Nicolaj Reffstrup on Measuring Ecological Impact Effectively
The Ganni mastermind discusses how his tech background fueled his approach to turning the virtually unknown Danish womenswear brand into a global trendsetter.
Ganni’s Guerrilla Approach to Global Growth
The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.
Ganni’s Guerrilla Approach to Global Growth
The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.
Case Study | How Ganni Turned a Local Label Into a Global Brand
In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.
Case Study | How Ganni Turned a Local Label Into a Global Brand
In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.
Start-Up School: How to Write a Business Plan
A step-by-step guide to formulate your business strategy to kick-start your fashion company.
Start-Up School: How to Write a Business Plan
A step-by-step guide to formulate your business strategy to kick-start your fashion company.