Nensi Dojaka
Designer, Nensi Dojaka
The designer and 2021 LVMH Prize winner's body-conscious silhouettes have caught the attention of industry mainstays and pop stars alike.
Nensi Dojaka is the designer behind her London-based namesake label, known for sensual designs rife with cut-outs and deconstructed details. The designer has managed to build buzz and a growing business at a time when the coronavirus pandemic was making the fashion market even more challenging for independent designers.
Dojaka grew up in Albania, and graduated with an MA from Central Saint Martins in 2020. Her graduate collection caught the eye of e-tailer Ssense, who bought from the line. Following that, Dojaka presented during London Fashion Week as part of the Fashion East incubator.
When Bella Hadid wore a full look by the designer to the 2021 MTV Music Video Awards, it set off an online frenzy. Since then, trendsetting clients have included Dua Lipa , Rihanna, Hailey Bieber and Zendaya, causing her products to start popping up alongside brands like Gucci and Balenciaga in quarterly rankings from fashion search engine Lyst.
Nensi Dojaka is stocked at top retailers including Matchesfashion and MyTheresa. In 2021, she scooped both the British Fashion Council ’s Fashion Award for emerging designers and the LVMH Prize.
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BoF sits down with Steven Stokey-Daley, Nensi Dojaka, KNWLS' Charlotte Knowles and Alexandre Arsenault, Chet Lo, Emma Chopova and Laura Lowena, and Richard Quinn to discover how they are growing their businesses in a time of uncertainty.
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BoF sits down with Steven Stokey-Daley, Nensi Dojaka, KNWLS' Charlotte Knowles and Alexandre Arsenault, Chet Lo, Emma Chopova and Laura Lowena, and Richard Quinn to discover how they are growing their businesses in a time of uncertainty.
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‘Sexy, Modern, Relevant’: Why Nensi Dojaka Is London’s Fast-Rising Star
With an LVMH Prize win under her belt, the designer is now focused on building out her collections, adding new categories and more wearable designs with an aim to reinforcing her brand identity while appealing to a broader audience.
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Nensi Dojaka, Supriya Lele and Harris Reed were among the upstarts that popped during London Fashion Week, but it was more experienced hands like Simone Rocha who truly triumphed.
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
