Musa Tariq is the chief marketing officer at fundraiser platform GoFundMe. First appointed to the c-suite under the age of 35, Tariq has held leadership roles at brands such as Apple, Nike, Burberry, where he was global head of digital marketing and the first-ever director of social media. It was during Tariq's tenure that the 150-year-old British brand established itself as a digital leader in the industry.
He has also held marketing leadership roles at Saatchi & Saatchi Advertising, as global head of marketing for Airbnb Experiences and as chief brand officer at Ford Motor Company. Since joining GoFundMe in 2021, he has led successful campaigns characterised by effective local messaging like “New York State of Kind”. Tariq was named in Forbes’ inaugural Entrepreneurial CMO List in 2022, as well as Insider's Most Innovative CMOs of 2022.
VITAL STATISTICS
Positioning for Promotions Through Personal Branding
Experts say candidates can increase their chances for promotion by developing professional personas.
Positioning for Promotions Through Personal Branding
Experts say candidates can increase their chances for promotion by developing professional personas.
10 Tips on Starting Out as a Creative
Get insight and advice from art director Fabien Baron, Farfetch's Susanne Tide-Frater, Complex's Joe La Puma and more.
10 Tips on Starting Out as a Creative
Get insight and advice from art director Fabien Baron, Farfetch's Susanne Tide-Frater, Complex's Joe La Puma and more.
Are You Ready for Leadership?
Aspiring leaders should focus on finding mentors to learn from while showcasing the skills employers expect from senior managers, says Musa Tariq.
Are You Ready for Leadership?
Aspiring leaders should focus on finding mentors to learn from while showcasing the skills employers expect from senior managers, says Musa Tariq.
Insider Insights on Writing the Perfect CV
Only a handful of CVs or resumes are actually read in the hiring process. So, how do you make yours standout?
Insider Insights on Writing the Perfect CV
Only a handful of CVs or resumes are actually read in the hiring process. So, how do you make yours standout?
What Not to Do at the Beginning of Your Career
BoF shares insider tips from industry experts including Lucinda Chambers and Drew Elliott.
What Not to Do at the Beginning of Your Career
BoF shares insider tips from industry experts including Lucinda Chambers and Drew Elliott.
Making the Leap to Leadership
Learn how to navigate a new position of authority with advice from the C-Suite.
Making the Leap to Leadership
Learn how to navigate a new position of authority with advice from the C-Suite.
Introducing BoF’s New Online Course: Build Your Dream Career with Musa Tariq
Today, BoF launches a step-by-step guide to strategically planning your future career and building your personal brand with Musa Tariq, who has held senior management roles at Ford, Burberry, Nike and Apple — all by the age of 35.
Introducing BoF’s New Online Course: Build Your Dream Career with Musa Tariq
Today, BoF launches a step-by-step guide to strategically planning your future career and building your personal brand with Musa Tariq, who has held senior management roles at Ford, Burberry, Nike and Apple — all by the age of 35.
Why Has Apple Been Poaching Fashion Execs?
Before the launch of Apple’s Watch, the company made a slew of fashion and luxury hires. But the moves at the notoriously secretive Apple are about more than wearable tech.
Why Has Apple Been Poaching Fashion Execs?
Before the launch of Apple’s Watch, the company made a slew of fashion and luxury hires. But the moves at the notoriously secretive Apple are about more than wearable tech.
Power Moves | Louise Wilson’s Successor, Apple Hires Saint Laurent and Nike Execs, Rao to Intermix
BoF compiles the most important professional moves of the week.
Power Moves | Louise Wilson’s Successor, Apple Hires Saint Laurent and Nike Execs, Rao to Intermix
BoF compiles the most important professional moves of the week.