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Morgane Sezalory

Creative Director, Sézane

She turned France’s first e-commerce brand into a lucrative fashion label with a cult following.

Morgane Sezalory

Morgane Sezalory started her label Sézane as France’s first online brand and quickly turned it into a lucrative cult label with sell-out fashion collections and brick-and-mortar outposts in Paris and New York. Recently, Sezalory opened a concession at Le Bon Marché and announced Nordstrom as Sézane’s first US retail partner, growing the business internationally.

After high school, Sezalory moved to London and sold vintage pieces she found at secondhand stores and market stalls on eBay for four years, before launching her own platform Les Composantes, where she uploaded and sold 100 curated vintage finds in a monthly “rendezvous.” They would sell out in minutes, prompting her to launch Sézane in 2013, a contraction of her first and last name.

With the help of her business partners she sold feminine and vintage-inspired blouses, dresses and T-shirts online, becoming the first French label to launch as e-commerce only. In 2015, she opened “L’Appartement,” a 3,000-square foot boutique in Paris inspired by a Parisian apartment, which was followed by an apartment-style concession space at Le Bon Marché in 2016. In September the brand launched its first international outpost, with a similar 2,000-square foot space in New York. The brand has also been experimenting with pop-ups in markets including Los Angeles and London, where it signed a lease for a permanent store in Notting Hill in 2018.

Sezalory lives in Paris with her husband and two children.

VITAL STATISTICS

NATIONALITYFrench
LOCATIONFrance
MEMBER SINCE2018

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Latest News & Analysis
Entrepreneurship

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Thanks to its sweet-spot pricing and strong brand identity, the cult Parisian label is proof that the original direct-to-consumer, cut-out-the-middleman business model still works. Now, it’s opening a US office and launching new categories like homeware and kids.

Entrepreneurship

How Sézane Turned French Girl Fashion Into a DTC Success Story

Thanks to its sweet-spot pricing and strong brand identity, the cult Parisian label is proof that the original direct-to-consumer, cut-out-the-middleman business model still works. Now, it’s opening a US office and launching new categories like homeware and kids.


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The Bettencourt-Meyers family office is taking a minority stake in the Paris-based fashion label, whose sales have skyrocketed in recent years.

Entrepreneurship

Téthys Joins General Atlantic to Back DTC Brand Sézane

The Bettencourt-Meyers family office is taking a minority stake in the Paris-based fashion label, whose sales have skyrocketed in recent years.


Retail

Sézane Names Nordstrom as First US Retail Partner

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Retail

Sézane Names Nordstrom as First US Retail Partner

The digitally native French fashion brand is delving deeper into physical retail and will see its Spring collection stocked across five Nordstrom stores.


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News & Analysis

Sézane to Open New York Store, Launch Benjamin Millepied Capsule

The cult French brand is to launch a collaboration with Benjamin Millepied’s LA Dance Project as it prepares to open its first international outpost during New York Fashion Week.


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Scaling Sézane, France’s First Online Fashion Brand

Online-first Parisian fashion label Sézane has grown from an eBay store into a brand with 10,000 to 20,000 orders a month, poised to open its second physical store.

News & Analysis

Scaling Sézane, France’s First Online Fashion Brand

Online-first Parisian fashion label Sézane has grown from an eBay store into a brand with 10,000 to 20,000 orders a month, poised to open its second physical store.

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