Monica Mendes
Founder, Mônica Mendes Communications
One of Brazil's most influential PR executives, she has helped establish global luxury brands and find market opportunities in her native country.
Mônica Mendes is a key PR executive on the Brazilian fashion scene. Mendes founded Mônica Mendes communications over 20 years ago and managed the press for the country’s first international luxury brand retail opening. Since then, she has grown her client base to include Brazil’s famous Daslu as well as global luxury brands like Hermès, Chanel and Prada.
Over the last decade Mendes has worked tirelessly to present Brazil, long overlooked by many important luxury brands, as more than a franchising and licensing opportunity.
Elizabeth Saltzman Walker, international social editor of Vanity Fair, said of Mendes: "She brings solutions to problems.... and she treats each person, no matter how hard it is, as if they were the king or queen of the world.”
Mendes was the first public relations professor at Brazil’s first accredited luxury MBA program, created by Fundação Armando Álvares Penteado.
Career History
1990 - Present
VITAL STATISTICS
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What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
