Molly Logan is the co-founder of Irregular Labs, a Gen Z-owned and run think tank and studio, as well as School of Doodle, a non-profit that uses creativity to build confidence in teen girls. She has built a global network of Gen Zs working with clients like MAC Cosmetics, Target, Google, Frito-Lay, Reebok and Disney where she executive produced a School of Doodle series for Hulu. Previously, Logan spent 15 years navigating the worlds of art & commerce at the Metropolitan Museum of Art, Richard Avedon and FREDThinks. She has consulted on strategy and creative for Sundance Institute and Film Festival, MAC Cosmetics, Comme des Garçons, Google, Sephora, Airbnb, Art Basel and Fiat.
Career History
VITAL STATISTICS
The BoF Podcast: Understanding Gen-Z
The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.
The BoF Podcast: Understanding Gen-Z
The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.
Navigating Gen-Z: The ABCs of Fluidity
Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.
Navigating Gen-Z: The ABCs of Fluidity
Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.