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Misha Nonoo

Latest News & Analysis
Fashion Week

Op-Ed | Is Fashion Week Outdated?

In an industry predicated on being ahead of the curve, the biannual, multi-city production known as ‘fashion week’ is quickly becoming outdated, argues Misha Nonoo.

Fashion Week

Op-Ed | Is Fashion Week Outdated?

In an industry predicated on being ahead of the curve, the biannual, multi-city production known as ‘fashion week’ is quickly becoming outdated, argues Misha Nonoo.


Retail

Misha Nonoo Shifts Sales Strategy, Plans Snapchat Show

The New York-based label has terminated its wholesale relationships to focus exclusively on selling directly to consumers through its website.

Retail

Misha Nonoo Shifts Sales Strategy, Plans Snapchat Show

The New York-based label has terminated its wholesale relationships to focus exclusively on selling directly to consumers through its website.


Retail

Can Young Luxury Brands Bypass Wholesale?

More and more emerging fashion designers are adopting a direct-to-consumer model, wooed by the promise of higher margins and a closer relationship with the customer. Can they really do without wholesale?

Retail

Can Young Luxury Brands Bypass Wholesale?

More and more emerging fashion designers are adopting a direct-to-consumer model, wooed by the promise of higher margins and a closer relationship with the customer. Can they really do without wholesale?


News & Analysis

The Secret Journey of a Fashion Piece — Part 2: Manufacturing and Production

NEW YORK, United States — It's a week after a Spring/Summer 2015 runway show and the buyers have come and gone. Orders have been placed. The design

News & Analysis

The Secret Journey of a Fashion Piece — Part 2: Manufacturing and Production

NEW YORK, United States — It's a week after a Spring/Summer 2015 runway show and the buyers have come and gone. Orders have been placed. The design