Misha Janette
Founder, Tokyofashiondiaries.com, Stylist & Writer
The stylist and journalist founded her own bilingual blog to chronicle the outré fashion trends of her adopted home, Tokyo.
Journalist and freelance stylist Misha Janette attracted attention for her avant-garde style blog Tokyo Fashion Diaries. Written in both Japanese and English, the blog quickly gathered a strong following for its fashion-forward posts on Japanese streetwear and designers and, in 2011, was named Top Tokyo Blog by Vogue Japan.
In June 2012, alongside her blog, Janette also launched high-fashion wig brand Plumb, operated through her company Totteoki Inc. The company sells wigs in eye-popping colours and caters primarily to the flamboyant Japanese style set.
An American native, Janette moved to Tokyo in 2004 to pursue a course at the prestigious Bunka Fashion School. While at school, she working as an assistant for The Japan Times and began penning a regular column for the newspaper following her graduation in 2007.
In the wake of the 2008 global financial crisis and the 2011 Fukushima earthquake, Janette started Tokyo Fashion Diaries. Janette joined the first new wave of bloggers like Susie Bubble, Bryanboy and Man Repeller's Leandra Medine Cohen who were showing up in the front row at fashion week and shaking up the industry.
Janette has contributed to a number of international publications including The Guardian, The Sydney Morning Herald and Wallpaper. As a stylist, she has worked with Nicki Minaj and Rinko Kikuchi . She has also presented television shows for the NHK World Network and has collaborated with brands including Prada, Furla and Coach.
In 2017, Janette shifted some of her focus to beauty and joined L'Oréal-owned and treasured Japanese cosmetics brand Shu Uemura as a creative consultant.
Career History
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‘The Next Sacai’ Takes on Paris
With a focus on reviving Japan’s declining textile industry, the Issey Miyake-trained designer Mame is readying to show her next collection during Paris Fashion Week.
‘The Next Sacai’ Takes on Paris
With a focus on reviving Japan’s declining textile industry, the Issey Miyake-trained designer Mame is readying to show her next collection during Paris Fashion Week.
Can ‘Sick-Cute’ Fashion Break Japan’s Silence on Suicide?
With garments spelling ‘I Want to Die’ and accessories like syringes and bandages, a dark offshoot of the oppressively cute ‘kawaii’ culture is addressing the hush-hush topic of depression and mental illness in Japan.
Can ‘Sick-Cute’ Fashion Break Japan’s Silence on Suicide?
With garments spelling ‘I Want to Die’ and accessories like syringes and bandages, a dark offshoot of the oppressively cute ‘kawaii’ culture is addressing the hush-hush topic of depression and mental illness in Japan.
Tokyo’s Cult of Exclusivity Rules Fashion Week
Fashion week in Japan leaves outsiders feeling both highly impressed and highly frustrated, as many talented designers seem uninterested in doing business abroad.
Tokyo’s Cult of Exclusivity Rules Fashion Week
Fashion week in Japan leaves outsiders feeling both highly impressed and highly frustrated, as many talented designers seem uninterested in doing business abroad.
Who’s Driving Japanese Style?
At the close of Tokyo Fashion Week, BoF shines a light on the enigmatic stylists shaping how the world sees Japanese fashion.
Who’s Driving Japanese Style?
At the close of Tokyo Fashion Week, BoF shines a light on the enigmatic stylists shaping how the world sees Japanese fashion.
A Rare Look Inside Tokyo's Bunka Fashion College
Japan’s Bunka Fashion College has produced some of the world’s most celebrated avant-garde designers, from Yohji Yamamoto to Junya Watanabe. BoF uncovers the school’s unique approach to fashion education.
A Rare Look Inside Tokyo's Bunka Fashion College
Japan’s Bunka Fashion College has produced some of the world’s most celebrated avant-garde designers, from Yohji Yamamoto to Junya Watanabe. BoF uncovers the school’s unique approach to fashion education.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
