Miroslava Duma
CEO and Founder, Fashion Tech Lab & Buro 24/7
Her publishing empire now stretches across Russia and 10 other countries in Eurasia, making her one of the region’s most influential fashion entrepreneurs.


Levi’s Unveils 50 Collaborations to Boost Comeback
The denim brand enlisted influencers from G-Dragon to Karlie Kloss to personalise trucker jackets as part of its efforts to grow beyond jeans — and tap today’s digitally driven youth culture.

Levi’s Unveils 50 Collaborations to Boost Comeback
The denim brand enlisted influencers from G-Dragon to Karlie Kloss to personalise trucker jackets as part of its efforts to grow beyond jeans — and tap today’s digitally driven youth culture.

‘Real’ World Dressing at Stella McCartney
In stores, the designer's clothes exert the chimerical hanger appeal that makes a shopper shop for herself. You scarcely have to like it on the catwalk when it’s really intended for the sidewalk.

‘Real’ World Dressing at Stella McCartney
In stores, the designer's clothes exert the chimerical hanger appeal that makes a shopper shop for herself. You scarcely have to like it on the catwalk when it’s really intended for the sidewalk.

Have We Reached Peak 'Merch'?
From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?

Have We Reached Peak 'Merch'?
From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?

What Happened to Wearables?
The once-hyped wearable tech market has struggled to find its footing. What worked, what didn’t and what’s next?

What Happened to Wearables?
The once-hyped wearable tech market has struggled to find its footing. What worked, what didn’t and what’s next?

Social Goods | Alternative Modelling Agencies, Could Slow Fashion Improve Our Health?
This week, alternative modelling agencies are diversifying the fashion industry, while the benefits of sustainable fashion could extend to our health.

Social Goods | Alternative Modelling Agencies, Could Slow Fashion Improve Our Health?
This week, alternative modelling agencies are diversifying the fashion industry, while the benefits of sustainable fashion could extend to our health.

Lucinda Chambers, Vestoj and Condé Nast: What Happened?
Beyond the gossipy headlines, there’s more to the story of former British Vogue fashion director Lucinda Chambers’ interview with niche fashion journal Vestoj.

Lucinda Chambers, Vestoj and Condé Nast: What Happened?
Beyond the gossipy headlines, there’s more to the story of former British Vogue fashion director Lucinda Chambers’ interview with niche fashion journal Vestoj.

News Bites | Bally x Swizz Beatz, Fashion Tech Lab's Stellar Advisory Board
In today's News Bites, why Bally has collaborated with Swizz Beats, while Miroslava Duma has appointed Diego Della Valle, Alexandre Arnault and Gabriela Hearst to the Fashion Tech Lab advisory board.

News Bites | Bally x Swizz Beatz, Fashion Tech Lab's Stellar Advisory Board
In today's News Bites, why Bally has collaborated with Swizz Beats, while Miroslava Duma has appointed Diego Della Valle, Alexandre Arnault and Gabriela Hearst to the Fashion Tech Lab advisory board.

News Bites | Buro 24/7 Partners with System, ES Magazine's Tribute to London
In today's News Bites, Buro 24/7 has acquired a majority stake in fashion magazine System, while ES magazine has commissioned artists including Wolfgang Tillmans and Ai Weiwei to create covers for its new issue.

News Bites | Buro 24/7 Partners with System, ES Magazine's Tribute to London
In today's News Bites, Buro 24/7 has acquired a majority stake in fashion magazine System, while ES magazine has commissioned artists including Wolfgang Tillmans and Ai Weiwei to create covers for its new issue.

Bits & Bytes | Snap's Spectacles Designer, Fashion Steps Up to Smartwatches
This week, how Lauryn Morris fused fashion and tech to design Snapchat Spectacles, while Tag Heuer and Fossil go all-in on smartwatches.

Bits & Bytes | Snap's Spectacles Designer, Fashion Steps Up to Smartwatches
This week, how Lauryn Morris fused fashion and tech to design Snapchat Spectacles, while Tag Heuer and Fossil go all-in on smartwatches.

At Copenhagen Summit, Turning Sustainability Commitments Into Action
BoF reports from the Copenhagen Fashion Summit, where founder Eva Kruse is trying to turn a hub for conversation into a genuine catalyst for action.

At Copenhagen Summit, Turning Sustainability Commitments Into Action
BoF reports from the Copenhagen Fashion Summit, where founder Eva Kruse is trying to turn a hub for conversation into a genuine catalyst for action.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




