Michelle Phan
YouTube Is Helping to Sell a Lot of Makeup
Hiring a vlogger to pitch a product on the brand's behalf is more organic than trying to get makeup tutorial lovers to follow a brand's channel.
YouTube Is Helping to Sell a Lot of Makeup
Hiring a vlogger to pitch a product on the brand's behalf is more organic than trying to get makeup tutorial lovers to follow a brand's channel.
Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
Makeup Startup Ipsy Said to Be Valued at $500 Million
Ipsy, a cosmetics-subscription service with $130 million in annual sales, raised $100 million in a second round of funding led by TPG and Sherpa Ventures.
Makeup Startup Ipsy Said to Be Valued at $500 Million
Ipsy, a cosmetics-subscription service with $130 million in annual sales, raised $100 million in a second round of funding led by TPG and Sherpa Ventures.
Online Star Michelle Phan's New Network Launches
YouTube pioneer Michelle Phan, who built a business empire around her popular makeup tutorials, on Tuesday debuted a global online network devoted to beauty, fashion and lifestyle that features original series by her and other creators.
Online Star Michelle Phan's New Network Launches
YouTube pioneer Michelle Phan, who built a business empire around her popular makeup tutorials, on Tuesday debuted a global online network devoted to beauty, fashion and lifestyle that features original series by her and other creators.