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Michael Preysman

Founder, Everlane

With a commitment to 'radical transparency' and bypassing traditional middlemen, he has grown a direct-to-consumer brand with a valuation north of $250 million.

Michael Preysman
Marketing

The PR Agency Behind Warby Parker, Everlane and Glossier Goes International

New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.

Marketing

The PR Agency Behind Warby Parker, Everlane and Glossier Goes International

New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.


Sustainability

How to Build a Sustainable Brand Like Patagonia on a Budget

For small and medium-sized fashion brands, implementing a sustainability programme that works can be a challenge. BoF boils down four tips to help get any business get started.

Sustainability

How to Build a Sustainable Brand Like Patagonia on a Budget

For small and medium-sized fashion brands, implementing a sustainability programme that works can be a challenge. BoF boils down four tips to help get any business get started.


Workplace & Talent

The Basics on How to Get a Job in California

BoF collates everything you need to know to start your preparations to move to California — with advice for both international talent and United States nationals.

Workplace & Talent

The Basics on How to Get a Job in California

BoF collates everything you need to know to start your preparations to move to California — with advice for both international talent and United States nationals.


Retail

The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses

Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.

Retail

The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses

Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.


Workplace & Talent

Want a Fashion Job in California?

The world’s fifth largest economy is now indisputably the world’s fifth fashion capital — and career opportunities in the creative industries are booming.

Workplace & Talent

Want a Fashion Job in California?

The world’s fifth largest economy is now indisputably the world’s fifth fashion capital — and career opportunities in the creative industries are booming.


News & Analysis

Unpacking the 'California Effect' at BoF West

At BoF's inaugural West Coast summit, industry leaders decoded the ways in which technology, entertainment and social justice are rewiring the industry — and turning California into a haven for some of the most innovative fashion and beauty companies.

News & Analysis

Unpacking the 'California Effect' at BoF West

At BoF's inaugural West Coast summit, industry leaders decoded the ways in which technology, entertainment and social justice are rewiring the industry — and turning California into a haven for some of the most innovative fashion and beauty companies.


News & Analysis

Kris Jenner to Join Kim Kardashian West on Stage at BoF West

The entrepreneur, bestselling author and creator of "Keeping up with the Kardashians" is part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on June 18. Find out how you can attend.

News & Analysis

Kris Jenner to Join Kim Kardashian West on Stage at BoF West

The entrepreneur, bestselling author and creator of "Keeping up with the Kardashians" is part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on June 18. Find out how you can attend.


News & Analysis

BoF Reveals Line-Up for BoF West

Katrina Lake, Michael Preysman and Kim Kardashian West are part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on 18 June.

News & Analysis

BoF Reveals Line-Up for BoF West

Katrina Lake, Michael Preysman and Kim Kardashian West are part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on 18 June.


Retail

Everlane’s Five Tactics for Winning at Physical Retail

Four months after opening Everlane’s first permanent store, chief executive Michael Preysman reveals the strategy behind the direct-to-consumer brand’s early offline success.

Retail

Everlane’s Five Tactics for Winning at Physical Retail

Four months after opening Everlane’s first permanent store, chief executive Michael Preysman reveals the strategy behind the direct-to-consumer brand’s early offline success.


Sustainability

What Goes Into Making Everlane's Earth-Friendly $68 Pair of Jeans

It took Michael Preysman, Everlane's founder, two years to find a manufacturing facility with the right eco credentials.

Sustainability

What Goes Into Making Everlane's Earth-Friendly $68 Pair of Jeans

It took Michael Preysman, Everlane's founder, two years to find a manufacturing facility with the right eco credentials.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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