Melvin Chua
Founder, Ink Pak Communication Group
The acclaimed publicist and agent formulates high profile events and celebrity placements for clients like Armani in his native China.
Fashion PR guru and events planner Melvin Chua (Chai Wai Zhe) has helped to orchestrate a long list of celebrity appearances, shows, parties and exhibitions staged by brands like Giorgio Armani , Louis Vuitton and Burberry in the Chinese market.
The former advertising executive was born in the Philippines but has familial roots in the Fujian province of mainland China.
After earning a degree in finance and business at Wharton Business School, University of Pennsylvania, Chua moved to Hong Kong and then Shanghai, quickly climbing the ladder at advertising agency McCann Erickson to lead a team of 100.
In 2004, with his own savings, Chua launched Ink Pak Communications, an agency specialising in events planning, promotions, and celebrity collaborations.
Some of Chua’s early work includes placing Chinese actress Gong Li in a local clothing ad with James Bond star Pierce Brosnan and hosting the launch of Giorgio Armani’s new store in Shanghai, which included an appearance by the celebrated designer himself.
The energetic, fast-talking Chua also manages Shanghai-based supermodel Du Juan and actresses Shu Qi and Maggie Cheung. In recent years, he has also moved Ink Pak Communications from Shanghai to Beijing, in recognition of the capital’s importance and to join the major Chinese media companies already headquartered there. The company has since shifted its focus to work on longer-term projects with its clients in lieu of events as similar agencies from abroad penetrate further into the Chinese market.
Career History
Founder
2004 - Present
1995 - 2004
VITAL STATISTICS
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Dolce & Gabbana: Cultural Stupidity Can Be Costly
The rise of global markets and social media have changed the equation on cultural sensitivity. It’s time for brands to catch up.
Shanghai’s Hotbed of Entrepreneurship
As the ecosystem around Shanghai Fashion Week matures, a young professional class of fashion upstarts are focused on finding new opportunities on and off the catwalk.
Shanghai’s Hotbed of Entrepreneurship
As the ecosystem around Shanghai Fashion Week matures, a young professional class of fashion upstarts are focused on finding new opportunities on and off the catwalk.
Chinese Fashion Industry Celebrates Launch of BoF China
SHANGHAI, China – Last night in Shanghai, fashion professionals reflecting the full spectrum of the Chinese fashion industry — including models Liu
Chinese Fashion Industry Celebrates Launch of BoF China
SHANGHAI, China – Last night in Shanghai, fashion professionals reflecting the full spectrum of the Chinese fashion industry — including models Liu
Small is Beautiful Too
In China’s fashion market, making a statement used to be a matter of muscle and might. But 'doing things big' is no longer the only way to succeed.
Small is Beautiful Too
In China’s fashion market, making a statement used to be a matter of muscle and might. But 'doing things big' is no longer the only way to succeed.
Global Gatekeepers
The gilded key to the world’s most dynamic emerging economies is a combination of on-the-ground intelligence and loyal contacts. Six in-demand emissaries in global fashion sat down with BoF to share a few home truths about the markets on their doorstep.
Global Gatekeepers
The gilded key to the world’s most dynamic emerging economies is a combination of on-the-ground intelligence and loyal contacts. Six in-demand emissaries in global fashion sat down with BoF to share a few home truths about the markets on their doorstep.
The China Edit | Melvin Chua, Chinese Brands in Paris, Bruno Magli Nears Sale, Shanghai Clones Hong Kong Malls
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
The China Edit | Melvin Chua, Chinese Brands in Paris, Bruno Magli Nears Sale, Shanghai Clones Hong Kong Malls
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
The Top 20 Movers, Shakers and Decision-Makers in China Fashion
BEIJING, China — For the past few years, all eyes have been on China. Captivated by the country's rapidly expanding economy, large population and
The Top 20 Movers, Shakers and Decision-Makers in China Fashion
BEIJING, China — For the past few years, all eyes have been on China. Captivated by the country's rapidly expanding economy, large population and
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
