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Max Leese

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News & Analysis

Men's Swimwear Market Grows Up

No longer characterised by 9-inch board shorts and graphics targeting teenagers, the men's swimwear market is growing and giving rise to a wave of brands with broader lifestyle propositions.

News & Analysis

Men's Swimwear Market Grows Up

No longer characterised by 9-inch board shorts and graphics targeting teenagers, the men's swimwear market is growing and giving rise to a wave of brands with broader lifestyle propositions.