Matthieu Blazy
Artistic Director, Chanel
The former Raf Simons and Phoebe Philo deputy has been tapped to lead Chanel into the future.

Matthieu Blazy became the Artistic Director of Chanel in late 2024, and officially began the role in April 2025. He is the first external designer to lead the house since Karl Lagerfeld. He previously served as creative director of Bottega Veneta (2021–2024), where the former Raf Simons deputy was tasked with leading the Kering-owned label into a new phase of growth following Daniel Lee’s departure. Under his leadership, Bottega Veneta reported a 6 percent jump in comparable revenue in 2024, significantly outperforming the wider luxury market.
Blazy was born in Paris and graduated from La Cambre in Brussels. After internships at Nicolas Ghesquière’s Balenciaga and John Galliano, he began his fashion career as a menswear designer for Raf Simons, before joining Maison Martin Margiela to design the house’s artisanal line and women’s ready-to-wear. Kanye West famously wore crystal-encrusted masks from Maison Martin Margiela during Blazy’s tenure leading the brand’s anonymous design collective for his 2013–2014 ”Yeezus” tour.
In 2014, Blazy moved to Celine, where he was a senior designer under Phoebe Philo, before joining forces with Raf Simons again at Calvin Klein from 2016 to 2019.
He was appointed ready-to-wear design director at Bottega Veneta in 2020 under Daniel Lee, before becoming creative director in 2021. Blazy’s tenure was defined by a focus on quiet luxury and technical innovation, producing defining leather goods such as the Sardine, Andiamo and Kalimero bags. In September 2023, he inaugurated the house’s flagship store on Avenue Montaigne, Paris, and oversaw the launch of its first fragrance collection in October 2024. Following his departure to Chanel, he was succeeded at Bottega Veneta by Louise Trotter.
On 12 December 2024, Blazy was named Artistic Director of Fashion Collections at Chanel, succeeding Virginie Viard. His arrival opened a new era for the French couture and beauty giant, where he oversees haute couture, ready-to-wear and accessories. Blazy presented his inaugural ready-to-wear collection in October 2025, followed by a critically acclaimed Haute Couture debut on 27 January 2026 at the Grand Palais. His work has been widely lauded for its quietly radical return to the house’s core philosophies, and he was honoured with a Wallpaper* Design Award in January 2025.
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Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.

How Dior and Chanel Are Winning Back Aspirational Shoppers | The Debrief
Retail correspondent Joan Kennedy explains how Dior and Chanel are expanding lower-priced handbags and accessories to win back aspirational shoppers after years of steep price hikes.

How Dior and Chanel Are Tackling Fashion’s Pricing Problem
France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.

How Dior and Chanel Are Tackling Fashion’s Pricing Problem
France’s biggest couture giants are bulking up their assortments of handbags and small accessories at the lower end of their offer as they seek to reengage customers after years of some of the industry’s punchiest price hikes.

The Couture Season That Cut Through | The BoF Podcast
Fresh off a week of major moments, Tim Blanks and Imran Amed break down the blockbuster couture debuts at Dior and Chanel and what they signify about the state of the luxury industry.

The Couture Season That Cut Through | The BoF Podcast
Fresh off a week of major moments, Tim Blanks and Imran Amed break down the blockbuster couture debuts at Dior and Chanel and what they signify about the state of the luxury industry.

Couture Has Entered a New Era. What Does It Mean?
There were plenty of questions coursing through the shows in Paris this week as new designers at Chanel and Dior brought fresh perspectives to their first couture collections, reports Angelo Flaccavento.

Couture Has Entered a New Era. What Does It Mean?
There were plenty of questions coursing through the shows in Paris this week as new designers at Chanel and Dior brought fresh perspectives to their first couture collections, reports Angelo Flaccavento.

What’s Couture For? Chanel and Dior’s New Designers Make Their Case
Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.

What’s Couture For? Chanel and Dior’s New Designers Make Their Case
Matthieu Blazy and Jonathan Anderson each took different approaches to navigating the inherent tensions of French couture, Robert Williams writes. Plus: LVMH’s results.

Blazy’s Chanel Couture Was a Slam Dunk!
Who knew an inspiration as unlikely as ‘bird on a mushroom’ could unleash such a torrent of creativity, reports Tim Blanks.

Blazy’s Chanel Couture Was a Slam Dunk!
Who knew an inspiration as unlikely as ‘bird on a mushroom’ could unleash such a torrent of creativity, reports Tim Blanks.

What Comes After Viral Fashion?
This week in luxury, calculated risk-taking wins the red carpet at the Golden Globes, while Brunello Cucinelli and Richemont report Q4 sales. Plus, what to watch for at Milan men’s week.

What Comes After Viral Fashion?
This week in luxury, calculated risk-taking wins the red carpet at the Golden Globes, while Brunello Cucinelli and Richemont report Q4 sales. Plus, what to watch for at Milan men’s week.

Can Brands Turn Their Most Devoted Fans Into Paying Customers?
Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.

Can Brands Turn Their Most Devoted Fans Into Paying Customers?
Plenty of people root for their favourite label like it’s their local football team — but that passion doesn’t always translate into sales.

Breaking Down Chanel’s A$AP Rocky Partnership
While it only officially sells women’s clothing, Chanel’s partnership with the rapper is the latest instance of it doubling down on male ambassadors.

Breaking Down Chanel’s A$AP Rocky Partnership
While it only officially sells women’s clothing, Chanel’s partnership with the rapper is the latest instance of it doubling down on male ambassadors.

This Week: Chanel and Zara Face Fresh Tests
Matthieu Blazy’s first US show for Chanel and Zara-owner Inditex’s latest financial results will be key tests for two powerhouses at opposite ends of the market. Plus, The Fashion Awards.

This Week: Chanel and Zara Face Fresh Tests
Matthieu Blazy’s first US show for Chanel and Zara-owner Inditex’s latest financial results will be key tests for two powerhouses at opposite ends of the market. Plus, The Fashion Awards.
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