Matthew Williams
Artistic Director, Alyx; Former Creative Director, Givenchy
The skater kid from California worked with creative talent in music, art and fashion before launching his luxury streetwear brand.


In Paris, New Elegance and the Revolution That Wasn’t
Amid the much-anticipated, streetwear-inflected disruption at Louis Vuitton and Dior, it was the need for new elegance that stood out, writes Angelo Flaccavento.

In Paris, New Elegance and the Revolution That Wasn’t
Amid the much-anticipated, streetwear-inflected disruption at Louis Vuitton and Dior, it was the need for new elegance that stood out, writes Angelo Flaccavento.

Hi-Tech Dystopia at Alyx
In the future, Matthew Williams should try to match the power of his technical innovations with newer looks. This one felt old.

Hi-Tech Dystopia at Alyx
In the future, Matthew Williams should try to match the power of his technical innovations with newer looks. This one felt old.

Can Walmart Crack Fashion?
Walmart is trying to position itself as a destination for fashion, as it attempts to attract more affluent customers and build an e-commerce presence that can compete with Amazon.

Can Walmart Crack Fashion?
Walmart is trying to position itself as a destination for fashion, as it attempts to attract more affluent customers and build an e-commerce presence that can compete with Amazon.

Nike Makes Push Into Fashion with Matthew Williams Collaboration
By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.

Nike Makes Push Into Fashion with Matthew Williams Collaboration
By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.

Ssense’s Billion-Dollar Ambitions: More Than Hype
The e-tailer that pioneered selling luxury streetwear to millennials is opening a five-storey flagship in Montréal. The next challenge: building a billion-dollar global business while keeping its cool.

Ssense’s Billion-Dollar Ambitions: More Than Hype
The e-tailer that pioneered selling luxury streetwear to millennials is opening a five-storey flagship in Montréal. The next challenge: building a billion-dollar global business while keeping its cool.

Women Are Key to Growth in the Menswear Market
As women become more important drivers of men’s fashion, brands and retailers like Le Bon Marché, Ssense and Ami are thinking of tactics to leverage the opportunity.

Women Are Key to Growth in the Menswear Market
As women become more important drivers of men’s fashion, brands and retailers like Le Bon Marché, Ssense and Ami are thinking of tactics to leverage the opportunity.

How Slam Jam's Blend of Commerce and Culture Sells Streetwear
Luca Benini’s ability to imbue products with cultural meaning has made Slam Jam — a diverse enterprise that includes distribution for Stüssy, Carhartt WIP and Nike — a powerful force in streetwear.

How Slam Jam's Blend of Commerce and Culture Sells Streetwear
Luca Benini’s ability to imbue products with cultural meaning has made Slam Jam — a diverse enterprise that includes distribution for Stüssy, Carhartt WIP and Nike — a powerful force in streetwear.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




