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Matthew Williams

Artistic Director, Alyx; Former Creative Director, Givenchy

The skater kid from California worked with creative talent in music, art and fashion before launching his luxury streetwear brand.

Matthew Williams
Fashion Week

In Paris, New Elegance and the Revolution That Wasn’t

Amid the much-anticipated, streetwear-inflected disruption at Louis Vuitton and Dior, it was the need for new elegance that stood out, writes Angelo Flaccavento.

Fashion Week

In Paris, New Elegance and the Revolution That Wasn’t

Amid the much-anticipated, streetwear-inflected disruption at Louis Vuitton and Dior, it was the need for new elegance that stood out, writes Angelo Flaccavento.


Fashion Week

Hi-Tech Dystopia at Alyx

In the future, Matthew Williams should try to match the power of his technical innovations with newer looks. This one felt old.

Fashion Week

Hi-Tech Dystopia at Alyx

In the future, Matthew Williams should try to match the power of his technical innovations with newer looks. This one felt old.


Retail

Can Walmart Crack Fashion?

Walmart is trying to position itself as a destination for fashion, as it attempts to attract more affluent customers and build an e-commerce presence that can compete with Amazon.

Retail

Can Walmart Crack Fashion?

Walmart is trying to position itself as a destination for fashion, as it attempts to attract more affluent customers and build an e-commerce presence that can compete with Amazon.


News & Analysis

Nike Makes Push Into Fashion with Matthew Williams Collaboration

By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.

News & Analysis

Nike Makes Push Into Fashion with Matthew Williams Collaboration

By partnering with the Alyx founder, Nike is joining rivals Adidas and Puma in blurring the lines between its performance and lifestyle offerings.


Luxury

Ssense’s Billion-Dollar Ambitions: More Than Hype

The e-tailer that pioneered selling luxury streetwear to millennials is opening a five-storey flagship in Montréal. The next challenge: building a billion-dollar global business while keeping its cool.

Luxury

Ssense’s Billion-Dollar Ambitions: More Than Hype

The e-tailer that pioneered selling luxury streetwear to millennials is opening a five-storey flagship in Montréal. The next challenge: building a billion-dollar global business while keeping its cool.


News & Analysis

Women Are Key to Growth in the Menswear Market

As women become more important drivers of men’s fashion, brands and retailers like Le Bon Marché, Ssense and Ami are thinking of tactics to leverage the opportunity.

News & Analysis

Women Are Key to Growth in the Menswear Market

As women become more important drivers of men’s fashion, brands and retailers like Le Bon Marché, Ssense and Ami are thinking of tactics to leverage the opportunity.


News & Analysis

How Slam Jam's Blend of Commerce and Culture Sells Streetwear

Luca Benini’s ability to imbue products with cultural meaning has made Slam Jam — a diverse enterprise that includes distribution for Stüssy, Carhartt WIP and Nike — a powerful force in streetwear.

News & Analysis

How Slam Jam's Blend of Commerce and Culture Sells Streetwear

Luca Benini’s ability to imbue products with cultural meaning has made Slam Jam — a diverse enterprise that includes distribution for Stüssy, Carhartt WIP and Nike — a powerful force in streetwear.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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