Massimo Giorgetti
Designer, MSGM
The MSGM designer, who grew his brand into a $45 million business, held a two-year creative directorship at Pucci.
An Age of Eccentricity
A new age of eccentricity has taken hold in Milan, resulting in relatable, real-world clothes and the obvious recycling of ideas.
An Age of Eccentricity
A new age of eccentricity has taken hold in Milan, resulting in relatable, real-world clothes and the obvious recycling of ideas.
Back on Track in Milan
This season, Costume National, Max Mara and Pucci all delivered collections that worked.
Back on Track in Milan
This season, Costume National, Max Mara and Pucci all delivered collections that worked.
MSGM's Most Mature Collection
The MSGM collection continues to grow out of the printed sweatshirt niche from which it started.
MSGM's Most Mature Collection
The MSGM collection continues to grow out of the printed sweatshirt niche from which it started.
Cowboys Come to Milan
Western motifs and escapes to nature loosen up the proceedings in Milan.
Cowboys Come to Milan
Western motifs and escapes to nature loosen up the proceedings in Milan.
Top 10 Fashion Films of the Season
BoF's edit of the season's best fashion films proves the industry is waking up to the potential of online video, but progress is slow.
Top 10 Fashion Films of the Season
BoF's edit of the season's best fashion films proves the industry is waking up to the potential of online video, but progress is slow.
Is Milan Fashion Week Back?
Once seen as creatively stagnant, Italy’s main fashion week is showing signs of newfound momentum. BoF spoke to a series of global fashion insiders to get their verdict on Milan Fashion Week.
Is Milan Fashion Week Back?
Once seen as creatively stagnant, Italy’s main fashion week is showing signs of newfound momentum. BoF spoke to a series of global fashion insiders to get their verdict on Milan Fashion Week.
MSGM’s Slouchy Skaters
At MSGM, Massimo Giorgetti brought back the energy of the street, working around skateboarding references and the idea of slouchy, tomboy cool.
MSGM’s Slouchy Skaters
At MSGM, Massimo Giorgetti brought back the energy of the street, working around skateboarding references and the idea of slouchy, tomboy cool.
Emilio Pucci Wants to Sign Your Spine
Massimo Giorgetti submerged himself in the archives, but there wasn’t much that said Pucci.
Emilio Pucci Wants to Sign Your Spine
Massimo Giorgetti submerged himself in the archives, but there wasn’t much that said Pucci.
The Shifting Jigsaw Puzzle of Fashion Week Schedules
This season, all four fashion capitals will see brands from Givenchy and Pucci to Chloé and The Row moving their slots. Why the big change around?
The Shifting Jigsaw Puzzle of Fashion Week Schedules
This season, all four fashion capitals will see brands from Givenchy and Pucci to Chloé and The Row moving their slots. Why the big change around?
The Race to Stay Relevant
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
The Race to Stay Relevant
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
