Massimo Giorgetti
Designer, MSGM
The MSGM designer, who grew his brand into a $45 million business, held a two-year creative directorship at Pucci.


Milan Fights for Emerging Labels
Milan is revamping its fashion week line-up with a slew of young labels — many from Asia. But can it really rival London as a platform for emerging fashion talent?

Milan Fights for Emerging Labels
Milan is revamping its fashion week line-up with a slew of young labels — many from Asia. But can it really rival London as a platform for emerging fashion talent?

Pucci's Psychedelia
Massimo Giorgetti keeps stubbornly searching for a contemporary key to the Pucci code, but seems to lack a wider plan for the house.

Pucci's Psychedelia
Massimo Giorgetti keeps stubbornly searching for a contemporary key to the Pucci code, but seems to lack a wider plan for the house.

Maturity at MSGM
This MSGM outing was Massimo Giorgetti most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness.

Maturity at MSGM
This MSGM outing was Massimo Giorgetti most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness.

In Milan, Fashion on Repeat
Though new voices bubbled under the surface, Milan Fashion Week hammered home repetitive brand ‘codes,’ raising questions about the purpose of staging fashion shows, says Angelo Flaccavento.

In Milan, Fashion on Repeat
Though new voices bubbled under the surface, Milan Fashion Week hammered home repetitive brand ‘codes,’ raising questions about the purpose of staging fashion shows, says Angelo Flaccavento.

The MSGM Remix
This was Giorgetti's best collection so far: fast-paced, colourful, and endlessly revolving around a single idea —ruffles, and tonnes of them.

The MSGM Remix
This was Giorgetti's best collection so far: fast-paced, colourful, and endlessly revolving around a single idea —ruffles, and tonnes of them.

After Long Slumber, Italian Fashion Wakes to ‘Beautiful Moment’
A new generation of high-potential fashion labels is blossoming in Italy in spite of a fashion system they say has been slow to provide the support they needed to get off the ground.

After Long Slumber, Italian Fashion Wakes to ‘Beautiful Moment’
A new generation of high-potential fashion labels is blossoming in Italy in spite of a fashion system they say has been slow to provide the support they needed to get off the ground.

MSGM’s Herald of All Things Pop
Massimo Giorgetti went clubbing, and came back with a visually bold collection of loud, oversized shapes in graphic colour combinations.

MSGM’s Herald of All Things Pop
Massimo Giorgetti went clubbing, and came back with a visually bold collection of loud, oversized shapes in graphic colour combinations.

Differentiation and Flocking at the Milan Shows
Fashion's interplay between individualism and conformity was on show at Emporio Armani, Etro and MSGM.

Differentiation and Flocking at the Milan Shows
Fashion's interplay between individualism and conformity was on show at Emporio Armani, Etro and MSGM.

Playing Fast and Young
Massimo Giorgetti revived the athletic heritage of the house with his play of big and body-conscious proportions.

Playing Fast and Young
Massimo Giorgetti revived the athletic heritage of the house with his play of big and body-conscious proportions.

Milan, We Have Lift Off
In a Milan Fashion Week that's witnessing the sort of renaissance which can come with swift generational turnover, a blast of maximalist super-styling overpowered true design innovation.

Milan, We Have Lift Off
In a Milan Fashion Week that's witnessing the sort of renaissance which can come with swift generational turnover, a blast of maximalist super-styling overpowered true design innovation.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




