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Massimo Giorgetti

Designer, MSGM

The MSGM designer, who grew his brand into a $45 million business, held a two-year creative directorship at Pucci.

Massimo Giorgetti
News & Analysis

Milan Fights for Emerging Labels

Milan is revamping its fashion week line-up with a slew of young labels — many from Asia. But can it really rival London as a platform for emerging fashion talent?

News & Analysis

Milan Fights for Emerging Labels

Milan is revamping its fashion week line-up with a slew of young labels — many from Asia. But can it really rival London as a platform for emerging fashion talent?


Fashion Week

Pucci's Psychedelia

Massimo Giorgetti keeps stubbornly searching for a contemporary key to the Pucci code, but seems to lack a wider plan for the house.

Fashion Week

Pucci's Psychedelia

Massimo Giorgetti keeps stubbornly searching for a contemporary key to the Pucci code, but seems to lack a wider plan for the house.


Fashion Week

Maturity at MSGM

This MSGM outing was Massimo Giorgetti most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness.

Fashion Week

Maturity at MSGM

This MSGM outing was Massimo Giorgetti most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness.


Fashion Week

In Milan, Fashion on Repeat

Though new voices bubbled under the surface, Milan Fashion Week hammered home repetitive brand ‘codes,’ raising questions about the purpose of staging fashion shows, says Angelo Flaccavento.

Fashion Week

In Milan, Fashion on Repeat

Though new voices bubbled under the surface, Milan Fashion Week hammered home repetitive brand ‘codes,’ raising questions about the purpose of staging fashion shows, says Angelo Flaccavento.


Fashion Week

The MSGM Remix

This was Giorgetti's best collection so far: fast-paced, colourful, and endlessly revolving around a single idea —ruffles, and tonnes of them.

Fashion Week

The MSGM Remix

This was Giorgetti's best collection so far: fast-paced, colourful, and endlessly revolving around a single idea —ruffles, and tonnes of them.


News & Analysis

After Long Slumber, Italian Fashion Wakes to ‘Beautiful Moment’

A new generation of high-potential fashion labels is blossoming in Italy in spite of a fashion system they say has been slow to provide the support they needed to get off the ground.

News & Analysis

After Long Slumber, Italian Fashion Wakes to ‘Beautiful Moment’

A new generation of high-potential fashion labels is blossoming in Italy in spite of a fashion system they say has been slow to provide the support they needed to get off the ground.


Fashion Week

MSGM’s Herald of All Things Pop

Massimo Giorgetti went clubbing, and came back with a visually bold collection of loud, oversized shapes in graphic colour combinations.

Fashion Week

MSGM’s Herald of All Things Pop

Massimo Giorgetti went clubbing, and came back with a visually bold collection of loud, oversized shapes in graphic colour combinations.


Fashion Week

Differentiation and Flocking at the Milan Shows

Fashion's interplay between individualism and conformity was on show at Emporio Armani, Etro and MSGM.

Fashion Week

Differentiation and Flocking at the Milan Shows

Fashion's interplay between individualism and conformity was on show at Emporio Armani, Etro and MSGM.


Fashion Week

Playing Fast and Young

Massimo Giorgetti revived the athletic heritage of the house with his play of big and body-conscious proportions.

Fashion Week

Playing Fast and Young

Massimo Giorgetti revived the athletic heritage of the house with his play of big and body-conscious proportions.


Fashion Week

Milan, We Have Lift Off

In a Milan Fashion Week that's witnessing the sort of renaissance which can come with swift generational turnover, a blast of maximalist super-styling overpowered true design innovation.

Fashion Week

Milan, We Have Lift Off

In a Milan Fashion Week that's witnessing the sort of renaissance which can come with swift generational turnover, a blast of maximalist super-styling overpowered true design innovation.


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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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