Massimo Giorgetti
Designer, MSGM
The MSGM designer, who grew his brand into a $45 million business, held a two-year creative directorship at Pucci.
Inside MSGM’s Expansion Plans
Backed by new private equity investor Style Capital, the contemporary Italian brand launched by former Emilio Pucci creative director Massimo Giorgetti has an ambitious growth strategy. BoF gets a first look.
Inside MSGM’s Expansion Plans
Backed by new private equity investor Style Capital, the contemporary Italian brand launched by former Emilio Pucci creative director Massimo Giorgetti has an ambitious growth strategy. BoF gets a first look.
In Milan, the Burdens and Fantastical Flights of History
In Italy, the weight of the history can be unbearable, but Moncler and Gucci found ways to disrupt the past and give birth to the future.
In Milan, the Burdens and Fantastical Flights of History
In Italy, the weight of the history can be unbearable, but Moncler and Gucci found ways to disrupt the past and give birth to the future.
A Good Boy Italian Feel at MSGM
Massimo Giorgetti has a wonderful sensibility for the zeitgeist, but he sometimes lacks the guts to follow his own route and reverts to popular fashion references.
A Good Boy Italian Feel at MSGM
Massimo Giorgetti has a wonderful sensibility for the zeitgeist, but he sometimes lacks the guts to follow his own route and reverts to popular fashion references.
In Milan, Torn Between Past and Present
Donatella Versace’s ode to Gianni seemed an apt metaphor for the current state of Italian fashion, stuck between yesterday and today.
In Milan, Torn Between Past and Present
Donatella Versace’s ode to Gianni seemed an apt metaphor for the current state of Italian fashion, stuck between yesterday and today.
MSGM's Blast of Hypercolour
This season, Massimo Giorgetti focused on MSGM's core identity with a collection that was all about saturated colours and simple yet slightly twisted shapes. The kids will love it — and will also be able to buy it.
MSGM's Blast of Hypercolour
This season, Massimo Giorgetti focused on MSGM's core identity with a collection that was all about saturated colours and simple yet slightly twisted shapes. The kids will love it — and will also be able to buy it.
MSGM's Easy Streetwear
The collection was bold on logo and strong on reference, but also slightly bland.
MSGM's Easy Streetwear
The collection was bold on logo and strong on reference, but also slightly bland.
How Ralph Lauren and Burberry Are Fighting for Their Future
The two iconic fashion brands are shifting their strategies in the face of setbacks. Will it be enough?
How Ralph Lauren and Burberry Are Fighting for Their Future
The two iconic fashion brands are shifting their strategies in the face of setbacks. Will it be enough?
News Bites | Hood by Air Goes on Hiatus, Massimo Giorgetti Exits Emilio Pucci
In today's News Bites, Hood by Air announces a hiatus, while Massimo Giorgetti leaves Emilio Pucci to focus on the growth of his own label, MSGM.
News Bites | Hood by Air Goes on Hiatus, Massimo Giorgetti Exits Emilio Pucci
In today's News Bites, Hood by Air announces a hiatus, while Massimo Giorgetti leaves Emilio Pucci to focus on the growth of his own label, MSGM.
Chaos and a Little Creation in Milan
While change is afoot, Milan lacks a new generation of visionaries to lead Italian fashion into the future, argues Angelo Flaccavento.
Chaos and a Little Creation in Milan
While change is afoot, Milan lacks a new generation of visionaries to lead Italian fashion into the future, argues Angelo Flaccavento.
A Homecoming for MSGM
Massimo Giorgetti is at his best when he avoids complications, which is exactly what he did this season.
A Homecoming for MSGM
Massimo Giorgetti is at his best when he avoids complications, which is exactly what he did this season.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
