Skip to main content

Martha Stewart

Latest News & Analysis
Marketing

Martha Stewart Is American Eagle’s Latest Bet Against Being Boring

The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.

Marketing

Martha Stewart Is American Eagle’s Latest Bet Against Being Boring

The retailer’s holiday campaign, a follow-up to its viral, controversial hit featuring Sydney Sweeney, is its latest effort to maintain cultural momentum. “The enemy for retail is being boring,” said CMO Craig Brommers.


News & Analysis

J.C. Penney Narrows Martha Stewart Deal While Losing Board Seat

NEW YORK, United States — J.C. Penney Co. amended its agreement with Martha Stewart Living Omnimedia Inc. to a narrower range of products and said it

News & Analysis

J.C. Penney Narrows Martha Stewart Deal While Losing Board Seat

NEW YORK, United States — J.C. Penney Co. amended its agreement with Martha Stewart Living Omnimedia Inc. to a narrower range of products and said it


News & Analysis

Macy's, JC Penney and Martha Stewart Wrap up Lawsuit Arguments

NEW YORK, United States — Macy's Inc told a judge on Thursday that J.C. Penney Co should be barred from selling certain home goods designed by

News & Analysis

Macy's, JC Penney and Martha Stewart Wrap up Lawsuit Arguments

NEW YORK, United States — Macy's Inc told a judge on Thursday that J.C. Penney Co should be barred from selling certain home goods designed by


News & Analysis

Macy's, J.C. Penney Resume Martha Stewart Courtroom Tussle

NEW YORK, United States — Macy's Inc and J.C. Penney Co Inc were back in court on Monday in their fight over Martha Stewart, with Macy's claiming

News & Analysis

Macy's, J.C. Penney Resume Martha Stewart Courtroom Tussle

NEW YORK, United States — Macy's Inc and J.C. Penney Co Inc were back in court on Monday in their fight over Martha Stewart, with Macy's claiming