Mars Liang Chao

Liang Chao is the founder and chief executive of Yoho!, a Chinese media, e-commerce and event platform that has captured Chinese youth culture for over ten years. Yoho! started as a fashion and lifestyle magazine in 2005, rapidly expanding into five separate branches, including Yoho! Buy, an e-commerce site, magazines Yoho! Boy and Yoho! Girl, photo-sharing app Yoho! Show and Yo’hood, an annual trade show. With a diverse portfolio, Yoho! maintains a distinct aesthetic and fresh perspective on fashion and lifestyle across all of its channels, winning over the hearts of Chinese millennials. The Yo’hood trade event attracts over 150 brands from around the world, including Nike, Adidas, Rip N Dip and KTZ, each year.