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Mark Parker

Executive Chairman, Nike

Having joined the sportswear giant in 1979, the executive chairman still participates in the design and innovation process and has a personal interest in emerging culture.

Mark Parker
News & Analysis

Nike Ramps Up Investment in Yoga, Intensifying Battle With Lululemon

As part of a quest to revive growth and claw back market share, the sportswear giant will open pant studios in 5,000 stores and increase investment in product development.

News & Analysis

Nike Ramps Up Investment in Yoga, Intensifying Battle With Lululemon

As part of a quest to revive growth and claw back market share, the sportswear giant will open pant studios in 5,000 stores and increase investment in product development.


News & Analysis

Nike Maintains Bullish Outlook With $50 billion Sales Goal by 2022

The sportwear giant will focus on direct-to-consumer sales and be more selective with wholesale partners as it looks to 'elevate retail to a premium experience.'

News & Analysis

Nike Maintains Bullish Outlook With $50 billion Sales Goal by 2022

The sportwear giant will focus on direct-to-consumer sales and be more selective with wholesale partners as it looks to 'elevate retail to a premium experience.'


News & Analysis

Nike Stocks Falls as Competition for Sportswear Intensifies

The sportswear giant needs to ‘reset expectations’ as growth slows.

News & Analysis

Nike Stocks Falls as Competition for Sportswear Intensifies

The sportswear giant needs to ‘reset expectations’ as growth slows.


Financial Markets

Nike's Relies on China Sales Amidst US Slump

Nike's US business continued to sputter last quarter, putting extra pressure on overseas markets like China and Latin America to pick up the slack.  

Financial Markets

Nike's Relies on China Sales Amidst US Slump

Nike's US business continued to sputter last quarter, putting extra pressure on overseas markets like China and Latin America to pick up the slack.  


News & Analysis

Fashion Industry Reacts to Charlottesville Violence

Industry leaders including Ralph Lauren, Tory Burch, Steven Kolb and Virgil Abloh denounce the violent racism of thousands of Nazi-saluting white supremacist marchers who descended on Charlottesville, Virginia last week.

News & Analysis

Fashion Industry Reacts to Charlottesville Violence

Industry leaders including Ralph Lauren, Tory Burch, Steven Kolb and Virgil Abloh denounce the violent racism of thousands of Nazi-saluting white supremacist marchers who descended on Charlottesville, Virginia last week.


Luxury

Can Anyone Really Build an American LVMH?

Both Coach Inc. and Michael Kors have signalled their ambitions to build a homegrown version of the European luxury conglomerate. Can they succeed where others have failed?

Luxury

Can Anyone Really Build an American LVMH?

Both Coach Inc. and Michael Kors have signalled their ambitions to build a homegrown version of the European luxury conglomerate. Can they succeed where others have failed?


Retail

Nike to Launch Pilot Programme with Amazon

The company said it would launch a pilot program with Amazon to sell a limited product assortment on its website, confirming earlier reports.

Retail

Nike to Launch Pilot Programme with Amazon

The company said it would launch a pilot program with Amazon to sell a limited product assortment on its website, confirming earlier reports.


News & Analysis

Nike's Sales Gain Renews Investor Optimism

Sales in North America, Nike’s largest and most competitive market, were flat. But the company posted stronger growth in China and emerging markets.

News & Analysis

Nike's Sales Gain Renews Investor Optimism

Sales in North America, Nike’s largest and most competitive market, were flat. But the company posted stronger growth in China and emerging markets.


Retail

Nike Cuts 2 Percent of Workforce

The sportswear giant said the move is part of plans to revamp its global operations, as it attempts to move faster and ward off competitors like Adidas and Under Armour.

Retail

Nike Cuts 2 Percent of Workforce

The sportswear giant said the move is part of plans to revamp its global operations, as it attempts to move faster and ward off competitors like Adidas and Under Armour.


Technology

The Sewbots Are Coming!

An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?

Technology

The Sewbots Are Coming!

An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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