Mark Parker
Executive Chairman, Nike
Having joined the sportswear giant in 1979, the executive chairman still participates in the design and innovation process and has a personal interest in emerging culture.


Nike Scandal Threatens Its Image With Women
For a company that expects its future growth to come from selling more sneakers to young women, concerns about a locker-room mentality are threatening.

Nike Scandal Threatens Its Image With Women
For a company that expects its future growth to come from selling more sneakers to young women, concerns about a locker-room mentality are threatening.

Second Nike Executive Said to Be Leaving Amid Conduct Review
The report comes a day after Nike announced the departure of the president of its namesake brand, Trevor Edwards.

Second Nike Executive Said to Be Leaving Amid Conduct Review
The report comes a day after Nike announced the departure of the president of its namesake brand, Trevor Edwards.

Decoding Richemont's Lancel Divestment
What does the potential sale of Lancel say about the Swiss conglomerate’s fashion strategy?

Decoding Richemont's Lancel Divestment
What does the potential sale of Lancel say about the Swiss conglomerate’s fashion strategy?

Nike Brand President Resigns Amid Reports of Workplace Misbehaviour Within the Organisation
Nike's brand president Trevor Edwards, once seen as possible CEO successor, is leaving the athletic-apparel giant.

Nike Brand President Resigns Amid Reports of Workplace Misbehaviour Within the Organisation
Nike's brand president Trevor Edwards, once seen as possible CEO successor, is leaving the athletic-apparel giant.

Nike to Release PlayStation Sneaker That Vibrates on Your Feet
The sportswear giant has partnered with Sony and Oklahoma City Thunder star Paul George on a limited-edition sneaker as it tries to combat stagnant sales.

Nike to Release PlayStation Sneaker That Vibrates on Your Feet
The sportswear giant has partnered with Sony and Oklahoma City Thunder star Paul George on a limited-edition sneaker as it tries to combat stagnant sales.

The New Fundamentals of Manufacturing
Agility has never been more critical to success in the fashion industry. BoF breaks down how brands big and small are streamlining their supply chains.

The New Fundamentals of Manufacturing
Agility has never been more critical to success in the fashion industry. BoF breaks down how brands big and small are streamlining their supply chains.

Nike Remains Challenged in the US
The company has said it would improve results in its largest market by selling to fewer retailers and doing more business with chains that focus on athletic gear.

Nike Remains Challenged in the US
The company has said it would improve results in its largest market by selling to fewer retailers and doing more business with chains that focus on athletic gear.

A New Era of Retail Is Coming
Toxic mass merchants are making brands commoditised hostages in a high-speed chase to the bottom. But a new class of experiential retailers is rising.

A New Era of Retail Is Coming
Toxic mass merchants are making brands commoditised hostages in a high-speed chase to the bottom. But a new class of experiential retailers is rising.

Nike’s Failed Attempt to Challenge the Old-School Adidas Cool
Despite Nike’s efforts, response to the reboot of its landmark Cortez running shoe has been underwhelming. By comparison, Adidas’ retro reissues sent the German company's market share skyward.

Nike’s Failed Attempt to Challenge the Old-School Adidas Cool
Despite Nike’s efforts, response to the reboot of its landmark Cortez running shoe has been underwhelming. By comparison, Adidas’ retro reissues sent the German company's market share skyward.

Gucci's Surge and the Power of a Responsive Supply Chain
This week, Kering announced Gucci’s new production strategy, taking a step towards enhanced vertical integration and reduced lead time in a fashion world where supply chain is becoming as important as design.

Gucci's Surge and the Power of a Responsive Supply Chain
This week, Kering announced Gucci’s new production strategy, taking a step towards enhanced vertical integration and reduced lead time in a fashion world where supply chain is becoming as important as design.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




