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Mark Parker

Executive Chairman, Nike

Having joined the sportswear giant in 1979, the executive chairman still participates in the design and innovation process and has a personal interest in emerging culture.

Mark Parker
News & Analysis

Nike Scandal Threatens Its Image With Women

For a company that expects its future growth to come from selling more sneakers to young women, concerns about a locker-room mentality are threatening.

News & Analysis

Nike Scandal Threatens Its Image With Women

For a company that expects its future growth to come from selling more sneakers to young women, concerns about a locker-room mentality are threatening.


Workplace & Talent

Second Nike Executive Said to Be Leaving Amid Conduct Review

The report comes a day after Nike announced the departure of the president of its namesake brand, Trevor Edwards.

Workplace & Talent

Second Nike Executive Said to Be Leaving Amid Conduct Review

The report comes a day after Nike announced the departure of the president of its namesake brand, Trevor Edwards.


Retail

Decoding Richemont's Lancel Divestment

What does the potential sale of Lancel say about the Swiss conglomerate’s fashion strategy?

Retail

Decoding Richemont's Lancel Divestment

What does the potential sale of Lancel say about the Swiss conglomerate’s fashion strategy?


News & Analysis

Nike Brand President Resigns Amid Reports of Workplace Misbehaviour Within the Organisation

Nike's brand president Trevor Edwards, once seen as possible CEO successor, is leaving the athletic-apparel giant.

News & Analysis

Nike Brand President Resigns Amid Reports of Workplace Misbehaviour Within the Organisation

Nike's brand president Trevor Edwards, once seen as possible CEO successor, is leaving the athletic-apparel giant.


News & Analysis

Nike to Release PlayStation Sneaker That Vibrates on Your Feet

The sportswear giant has partnered with Sony and Oklahoma City Thunder star Paul George on a limited-edition sneaker as it tries to combat stagnant sales.

News & Analysis

Nike to Release PlayStation Sneaker That Vibrates on Your Feet

The sportswear giant has partnered with Sony and Oklahoma City Thunder star Paul George on a limited-edition sneaker as it tries to combat stagnant sales.


News & Analysis

The New Fundamentals of Manufacturing

Agility has never been more critical to success in the fashion industry. BoF breaks down how brands big and small are streamlining their supply chains.

News & Analysis

The New Fundamentals of Manufacturing

Agility has never been more critical to success in the fashion industry. BoF breaks down how brands big and small are streamlining their supply chains.


Financial Markets

Nike Remains Challenged in the US

The company has said it would improve results in its largest market by selling to fewer retailers and doing more business with chains that focus on athletic gear.

Financial Markets

Nike Remains Challenged in the US

The company has said it would improve results in its largest market by selling to fewer retailers and doing more business with chains that focus on athletic gear.


Retail

A New Era of Retail Is Coming

Toxic mass merchants are making brands commoditised hostages in a high-speed chase to the bottom. But a new class of experiential retailers is rising.

Retail

A New Era of Retail Is Coming

Toxic mass merchants are making brands commoditised hostages in a high-speed chase to the bottom. But a new class of experiential retailers is rising.


News & Analysis

Nike’s Failed Attempt to Challenge the Old-School Adidas Cool

Despite Nike’s efforts, response to the reboot of its landmark Cortez running shoe has been underwhelming. By comparison, Adidas’ retro reissues sent the German company's market share skyward.

News & Analysis

Nike’s Failed Attempt to Challenge the Old-School Adidas Cool

Despite Nike’s efforts, response to the reboot of its landmark Cortez running shoe has been underwhelming. By comparison, Adidas’ retro reissues sent the German company's market share skyward.


News & Analysis

Gucci's Surge and the Power of a Responsive Supply Chain

This week, Kering announced Gucci’s new production strategy, taking a step towards enhanced vertical integration and reduced lead time in a fashion world where supply chain is becoming as important as design.

News & Analysis

Gucci's Surge and the Power of a Responsive Supply Chain

This week, Kering announced Gucci’s new production strategy, taking a step towards enhanced vertical integration and reduced lead time in a fashion world where supply chain is becoming as important as design.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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