Mark Parker
Executive Chairman, Nike
Having joined the sportswear giant in 1979, the executive chairman still participates in the design and innovation process and has a personal interest in emerging culture.
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same
Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand’s Logo Looks the Same
Fashion’s branding clean slate is as much about erasing the past as it is about securing the future, argues John Whelan.
How Serious Is Luxury’s China Crisis?
This week, China’s central bank announced a $83 billion injection into the country’s financial system as distress in the world's second-largest economy deepened.
How Serious Is Luxury’s China Crisis?
This week, China’s central bank announced a $83 billion injection into the country’s financial system as distress in the world's second-largest economy deepened.
Despite Setbacks, Nike Is Scoring with Direct-to-Consumer 'Offense'
Nike is staying ahead by investing in product innovation, speed-to-market and the integration of its physical and digital channels, forging stronger direct relationships with consumers.
Despite Setbacks, Nike Is Scoring with Direct-to-Consumer 'Offense'
Nike is staying ahead by investing in product innovation, speed-to-market and the integration of its physical and digital channels, forging stronger direct relationships with consumers.
Nike Climbs as Earnings Top Estimates
The uptake is a sign that its Colin Kaepernick ad campaign may have paid off.
Nike Climbs as Earnings Top Estimates
The uptake is a sign that its Colin Kaepernick ad campaign may have paid off.
Under Armour Bans Strip Club Expenses in #MeToo Reckoning
The company promises culture reform among criticism of demeaning and inappropriate workplace practices.
Under Armour Bans Strip Club Expenses in #MeToo Reckoning
The company promises culture reform among criticism of demeaning and inappropriate workplace practices.
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Nike CEO Feels ‘Very Good and Proud’ of Kaepernick Campaign
Shares dipped following the ad’s release, but the sportswear giant quickly erased those losses.
Nike Investors Cheer First North America Sales Gain Since 2017
The sneaker giant’s North American sales rose 3 percent, its first uptick in four quarters — a sign that the company’s new products are catching on with US shoppers.
Nike Investors Cheer First North America Sales Gain Since 2017
The sneaker giant’s North American sales rose 3 percent, its first uptick in four quarters — a sign that the company’s new products are catching on with US shoppers.
Hiroshi Fujiwara: Be a Disturber, Not a Designer
The enigmatic ‘godfather of streetwear’ talks to BoF about building relevance and staying cool in a fast-moving market, as he prepares to launch a major collaboration with Moncler today at Pitti Uomo.
Hiroshi Fujiwara: Be a Disturber, Not a Designer
The enigmatic ‘godfather of streetwear’ talks to BoF about building relevance and staying cool in a fast-moving market, as he prepares to launch a major collaboration with Moncler today at Pitti Uomo.
Adidas Takes Lead Over Nike in World Cup Shirt Deals
Adidas — also the official sponsor of the tournament — is kitting out the most teams for this year's World Cup, which takes place in Russia.
Adidas Takes Lead Over Nike in World Cup Shirt Deals
Adidas — also the official sponsor of the tournament — is kitting out the most teams for this year's World Cup, which takes place in Russia.
Nike Hits Record High as Investors Shrug Off Executive Upheaval
Nike's investors are keeping the faith in the wake of a misconduct scandal that’s seen a several executives depart.
Nike Hits Record High as Investors Shrug Off Executive Upheaval
Nike's investors are keeping the faith in the wake of a misconduct scandal that’s seen a several executives depart.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
