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Maria Grazia Chiuri

Chief Creative Officer, Fendi

The first woman to be appointed to lead the ateliers and design teams of the famed house of Christian Dior has over 25 years experience in the industry, including a successful eight-year tenure as co-creative director of Valentino.

Maria Grazia Chiuri

Maria Grazia Chiuri is the chief creative officer of Fendi and former creative director of Dior. Prior to her appointment as Dior’s first female creative director, Chiuri spent 17 years at Valentino, including eight at the brand’s creative helm alongside long-term collaborator Pierpaolo Piccioli. The award-winning duo successfully redefined Valentino brand codes, growing the business to reach $1 billion in revenue in 2015.

Chiuri studied at Istituto Europeo di Design in Rome. In the early 1980s, she met Piccioli through a mutual friend in the city, and when she joined Fendi as a designer in 1989, she drafted in Piccioli to work alongside her in the accessories department.

In 1999, she joined Valentino as an accessory designer, quickly bringing on board her creative partner. After revamping the luxury brand’s handbag and eyewear collections, they were selected to design its Red Valentino diffusion line in 2003 and later given responsibility over the brand’s entire accessories range. Following Valentino Garavani ’s retirement, and the short lived tenure of the Alessandra Facchinetti , they were named co-creative directors in 2008.

At the time, though still a red carpet favourite, Valentino was struggling to reclaim the international cachet it once had. Chiuri and Piccioli pushed Valentino back to the forefront of fashion, breathing new creative energy into the brand, revitalising its menswear business and growing its accessories division with blockbuster styles like the Rockstud. In 2015, Chiuri and Piccioli received the CFDA International Award.

In July 2016, almost nine months after Raf Simons stepped down as creative director of Dior, Chiuri was announced as his successor. The first female creative director in the brand’s history showed her debut collection for Dior at Paris Fashion Week in September 2016. Pierpaolo Piccioli now serves as Valentino’s sole creative director.

Under Chiuri's direction, Dior brought back its saddle bag alongside an influencer marketing strategy that saw images of the accessory across Instagram, worn by the likes of Camila Coelho and Bella Hadid . She also created slogan T-shirts quoting feminists such as Chimamanda Ngozi Adichie and late American art historian Linda Nochlin. 

In May 2025, Dior confirmed that Chiuri was stepping down from the helm of the French house. An elaborate runway spectacle staged at the Villa Albani Torlonia in her hometown of Rome in May capped a transformative nine-year tenure at LVMH’s second-biggest fashion brand.

In October 2025, Chiuri was appointed the chief creative officer at Fendi. Her debut collection was staged at the brand’s Via Solari show space in Milan during Autumn/Winter 2026 in Milan.

In July 2019, Chiuri was awarded the Légion d’honneur, France’s highest honour.

Career History

Education
Instituto Europeo Di Design

VITAL STATISTICS

BORN1964
NATIONALITYItalian
LOCATIONFrance
MEMBER SINCE2016

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Latest News & Analysis
Fashion Week

Inside Fendi’s New Era

Maria Grazia Chiuri’s arrival at the Roman brand will usher in deeper changes than what we could see on the runway, Robert Williams writes.

Fashion Week

Inside Fendi’s New Era

Maria Grazia Chiuri’s arrival at the Roman brand will usher in deeper changes than what we could see on the runway, Robert Williams writes.


Fashion Week

Milan Day Two: A Big Debut and a Second Coming

The masculine and feminine faced off — how very Milanese! — at Maria Grazia Chiuri’s first show for Fendi and Simone Bellotti’s sophomore outing for Jil Sander on day two of Milan Fashion Week.

Fashion Week

Milan Day Two: A Big Debut and a Second Coming

The masculine and feminine faced off — how very Milanese! — at Maria Grazia Chiuri’s first show for Fendi and Simone Bellotti’s sophomore outing for Jil Sander on day two of Milan Fashion Week.


Fashion Week

Maria Grazia Chiuri Bets on Pragmatism to Reignite Fendi

The designer focused on clarifying the brand’s silhouette and creating a unified cross-gender wardrobe in a surprisingly colourless debut. ‘I’m not an entertainment designer,’ she explained.

Fashion Week

Maria Grazia Chiuri Bets on Pragmatism to Reignite Fendi

The designer focused on clarifying the brand’s silhouette and creating a unified cross-gender wardrobe in a surprisingly colourless debut. ‘I’m not an entertainment designer,’ she explained.


Luxury

This Week: Gucci, Fendi and Marni Put to the Test

Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.

Luxury

This Week: Gucci, Fendi and Marni Put to the Test

Kering, LVMH and OTB all have significant skin in the game this Milan Fashion Week with new designer runway debuts at storied Italian brands.


Luxury

LVMH Returns to Growth (Kind of), MGC’s Next Act

Is luxury’s biggest conglomerate out of the woods? Plus, the case for Maria Grazia Chiuri’s appointment at Fendi, looking ahead to Paris art week.

Luxury

LVMH Returns to Growth (Kind of), MGC’s Next Act

Is luxury’s biggest conglomerate out of the woods? Plus, the case for Maria Grazia Chiuri’s appointment at Fendi, looking ahead to Paris art week.


Luxury

Maria Grazia Chiuri Named Chief Creative Officer at Fendi

The former designer for Dior will lead the Roman house, where she previously worked in the 1990s.

Luxury

Maria Grazia Chiuri Named Chief Creative Officer at Fendi

The former designer for Dior will lead the Roman house, where she previously worked in the 1990s.


Luxury

Confirmed: Dior Artistic Director Maria Grazia Chiuri Steps Down

The Italian designer in charge of Dior’s womenswear is leaving the LVMH-owned megabrand after a transformative nine-year tenure during which sales quadrupled before being hit hard by a sharp downturn in luxury demand.

Luxury

Confirmed: Dior Artistic Director Maria Grazia Chiuri Steps Down

The Italian designer in charge of Dior’s womenswear is leaving the LVMH-owned megabrand after a transformative nine-year tenure during which sales quadrupled before being hit hard by a sharp downturn in luxury demand.


Luxury

Hello, Goodbye: Maria Grazia Chiuri’s Next Chapter

If there was ‘beautiful confusion’ in the mix of cruise and couture the powerhouse designer paraded in Rome on Tuesday night, the standing ovation at the end of the show left little doubt she was saying goodbye to Dior after a transformational near-decade tenure and hello to her next act, resurrecting the storied Teatro della Cometa.

Luxury

Hello, Goodbye: Maria Grazia Chiuri’s Next Chapter

If there was ‘beautiful confusion’ in the mix of cruise and couture the powerhouse designer paraded in Rome on Tuesday night, the standing ovation at the end of the show left little doubt she was saying goodbye to Dior after a transformational near-decade tenure and hello to her next act, resurrecting the storied Teatro della Cometa.


Luxury

Jonathan Anderson’s Dior Debut Is Slated for June

The former Loewe designer was confirmed as artistic director for men’s collections in a brief statement by LVMH chairman Bernard Arnault that left plenty of questions unanswered.

Luxury

Jonathan Anderson’s Dior Debut Is Slated for June

The former Loewe designer was confirmed as artistic director for men’s collections in a brief statement by LVMH chairman Bernard Arnault that left plenty of questions unanswered.


Fashion Week

Backstage Pass: Dior and the Purpose of Haute Couture

Imran Amed speaks to industry insiders at the brand’s Haute Couture 2024 show about the importance of craftsmanship.

Fashion Week

Backstage Pass: Dior and the Purpose of Haute Couture

Imran Amed speaks to industry insiders at the brand’s Haute Couture 2024 show about the importance of craftsmanship.


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