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Margherita Missoni

Brand Ambassador, Missoni

Primed to take over creative direction of the brand from her mother, Angela Missoni, she is the third generation of the Italian knitwear label.

Margherita Missoni

Granddaughter of Ottavio Missoni, who founded her family’s fashion house in 1953, Margherita Missoni formerly worked as an ambassador for the house, muse to her mother Angela Missoni , and the occasional face of Missoni. In 2010, she became the accessories director at the brand and in 2018, took on the brand's younger line, M Missoni. The third generation designer is being primed to succeed her mother.

Missoni began to work for the company as its ambassador whilst still in her teens. The Italian elected to attend Columbia University in New York to study philosophy. She went on to study theatre and acted in Jean Genet’s stage production of The Maids. Her move to New York increased the heiress’ profile and she was regularly featured in the fashion press wearing Missoni.

Missoni described becoming the face of the family brand as “a natural evolution” to Fashion Week Daily. She first appeared in campaigns for the brand in 2006. She has also appeared on the cover of Jalouse and in Elle Mexico.

Missoni married Eugenio Amos, a racing car driver, in June 2012; the couple have two children together.

Career History

Education
Columbia University

VITAL STATISTICS

BORN1983
NATIONALITYItalian
LOCATIONItaly
MEMBER SINCE2013

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Latest News & Analysis
Luxury

Margherita Missoni’s Maccapani Brand Attracts Investment From Bizzarri Family, Collaborates With eBay

The family of former Gucci CEO Marco Bizzarri has taken a minority stake in the Italian knitwear scion’s new womenswear venture.

Luxury

Margherita Missoni’s Maccapani Brand Attracts Investment From Bizzarri Family, Collaborates With eBay

The family of former Gucci CEO Marco Bizzarri has taken a minority stake in the Italian knitwear scion’s new womenswear venture.


News & Analysis

The $900 Million ‘Old Céline’ Opportunity

Who is best positioned to dress the affluent follower of Phoebe Philo’s chic and unfussy Celine in the wake of Hedi Slimane’s wholesale reinvention of the LVMH-owned house?

News & Analysis

The $900 Million ‘Old Céline’ Opportunity

Who is best positioned to dress the affluent follower of Phoebe Philo’s chic and unfussy Celine in the wake of Hedi Slimane’s wholesale reinvention of the LVMH-owned house?


News & Analysis

Power Moves | Margherita Missoni Appointed Creative Director of M Missoni, TAG Heuer Names Strategy and Digital Director

This week, Margherita Missoni is set to head up M Missoni, while Frédéric Arnault joins LVMH-owned TAG Heuer.

News & Analysis

Power Moves | Margherita Missoni Appointed Creative Director of M Missoni, TAG Heuer Names Strategy and Digital Director

This week, Margherita Missoni is set to head up M Missoni, while Frédéric Arnault joins LVMH-owned TAG Heuer.


Luxury

Fast-Growing Brand Saloni Bets Big on Experiential Marketing

‘I don’t necessarily think that a store in Mayfair is going to do anything for me,’ says designer Saloni Lodha on her decision to invest in Instagram friendly events like this weekend’s Holi Saloni in Udaipur, India.

Luxury

Fast-Growing Brand Saloni Bets Big on Experiential Marketing

‘I don’t necessarily think that a store in Mayfair is going to do anything for me,’ says designer Saloni Lodha on her decision to invest in Instagram friendly events like this weekend’s Holi Saloni in Udaipur, India.


Technology

Why Yoox Is Overhauling Its Website

Luca Martines, president of off season at Yoox Net-a-Porter Group, speaks exclusively to BoF about why Yoox has overhauled its website to focus on personalisation, omnichannel and editorial content.

Technology

Why Yoox Is Overhauling Its Website

Luca Martines, president of off season at Yoox Net-a-Porter Group, speaks exclusively to BoF about why Yoox has overhauled its website to focus on personalisation, omnichannel and editorial content.


News & Analysis

Ottavio Missoni | 1921-2013

Ottavio Missoni, founder of the Italian luxury fashion house that carries his name, died this morning at the age of 92.

News & Analysis

Ottavio Missoni | 1921-2013

Ottavio Missoni, founder of the Italian luxury fashion house that carries his name, died this morning at the age of 92.

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