Skip to main content

Marcelo Burlon

Designer, Marcelo Burlon: County of Milan

The creative mastermind behind the Milan-based fashion label also organises events for brands like Alexander McQueen, Gucci and Raf Simons.

Marcelo Burlon
Fashion Week

In Milan, Shows With and Without Signatures

A product without an author is lifeless and anonymous, says Angelo Flaccavento.

Fashion Week

In Milan, Shows With and Without Signatures

A product without an author is lifeless and anonymous, says Angelo Flaccavento.


Fashion Week

County of Milan’s Beautiful Freaks

 The catchy remix of the brand's metropolitan codes had a spiritual and vaguely hippie tone.

Fashion Week

County of Milan’s Beautiful Freaks

 The catchy remix of the brand's metropolitan codes had a spiritual and vaguely hippie tone.


Fashion Week

MSGM's Most Mature Collection

The MSGM collection continues to grow out of the printed sweatshirt niche from which it started.

Fashion Week

MSGM's Most Mature Collection

The MSGM collection continues to grow out of the printed sweatshirt niche from which it started.


Fashion Week

Cowboys Come to Milan

Western motifs and escapes to nature loosen up the proceedings in Milan.

Fashion Week

Cowboys Come to Milan

Western motifs and escapes to nature loosen up the proceedings in Milan.


Luxury

Will High Fashion’s Love Affair with Streetwear Last?

Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?

Luxury

Will High Fashion’s Love Affair with Streetwear Last?

Streetwear-fashion hybrids are on the rise. Fleeting trend or symbol of a more enduring shift?


News & Analysis

Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

News & Analysis

Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.


News & Analysis

Week in Review | Menswear, Marcelo Burlon, New Staples, Pitti's Peacocks, Stephen Jones, Made in USA

BoF editor-in-chief Imran Amed recaps the week in the business of fashion.


News & Analysis

Pop Quiz | Pitti Uomo, Menswear, Stephen Jones

How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Pitti Uomo, menswear, and more.

News & Analysis

Pop Quiz | Pitti Uomo, Menswear, Stephen Jones

How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Pitti Uomo, menswear, and more.


News & Analysis

How Marcelo Burlon Built County of Milan

BoF columnist Susanna Lau examines how Marcelo Burlon built a budding multi-category streetwear business based on authenticity, social media and a little help from his friends.

News & Analysis

How Marcelo Burlon Built County of Milan

BoF columnist Susanna Lau examines how Marcelo Burlon built a budding multi-category streetwear business based on authenticity, social media and a little help from his friends.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo