Lyas

Lyas is a content creator and fashion commentator making waves in the industry with his incisive runway narrations and analyses. With over 70,000 followers on Instagram, Lyas has become a formidable voice in fashion critique, earning accolades from industry leaders like Loïc Prigent and recognition in top-tier publications such as Dazed, i-D and The Cut. In 2024, he was named fashion correspondent for Interview.

Lyas’ journey into the world of fashion was unconventional. Without formal training in the field, he channelled his passion for style into creating content that is both accessible and deeply insightful. His ability to break down complex fashion concepts and trends for a broader audience quickly set him apart. Featured in GQ France, Vogue Poland and Vanity Teen, Lyas’ work captures the essence of modern style, resonating with a diverse and engaged audience. His influence extends beyond social media; he recently ventured into the digital couture space with Frenzy, a fashion gaming app that merges interactive style with technology, further cementing his role as a forward-thinking innovator.

In late 2024, Lyas launched La Watchparty, a global platform designed to democratise fashion by live-streaming runway shows for public audiences in London, Milan, Paris and New York. The initiative has since secured major partnerships with the British Fashion Council and MAC Cosmetics.