Lula Ososki is a writer, creative and consultant. Having made an early decision against going to university, she started writing for i-D at 17 before going on to work at London-based creative agency Superimpose, which has worked with Adidas, Burberry and Palace. At 18, Ososki was featured as part of the #dazedgeneration advocating for change in the education system. She has authored articles on making it in fashion without a degree and life as a creative in London. Ososki now works as a creative director, consultant and is on the advisory board for Irregular Labs.
VITAL STATISTICS

The BoF Podcast: Understanding Gen-Z
The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.

The BoF Podcast: Understanding Gen-Z
The fluidity and self-starting philosophy of Generation Z is seen as troubling by many in fashion and media. But Molly Logan and her panel of accomplished Gen-Z creatives discuss what it really means for brands to work with Generation Next.

Navigating Gen-Z: The ABCs of Fluidity
Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.

Navigating Gen-Z: The ABCs of Fluidity
Molly Logan, co-founder of Gen-Z-owned and -run think tank and studio Irregular Labs, and five Gen-Z creatives break down the philosophies and mindsets of Generation Next at BoF's VOICES.
