Lucy Yeomans
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
Drest’s Lucy Yeomans on the Next Iteration of Fashion Gaming
Following a $19.1 million investment in June 2023, the fashion styling mobile app has relaunched as a unique marketing tool using storytelling to reform product discovery and aid customer acquisition for its 260 luxury brand partners in fashion, beauty and lifestyle.
A New Game Could Be Fashion’s Farmville. Will People Pay to Play?
Former Harpers Bazaar UK Editor-in-Chief Lucy Yeomans is behind Drest, a new fashion styling game. She's betting access to Farfetch's selection and sponsored challenges from Gucci will convince users to pay for virtual goods.
A New Game Could Be Fashion’s Farmville. Will People Pay to Play?
Former Harpers Bazaar UK Editor-in-Chief Lucy Yeomans is behind Drest, a new fashion styling game. She's betting access to Farfetch's selection and sponsored challenges from Gucci will convince users to pay for virtual goods.
Lucy Yeomans Exits Porter
Change is afoot at Net-a-Porter’s in-house media brand, five years after the launch of the magazine.
Lucy Yeomans Exits Porter
Change is afoot at Net-a-Porter’s in-house media brand, five years after the launch of the magazine.
Porter Magazine Partners with Parley for the Oceans
In a collaboration that merges content, commerce and cause, Porter is dedicating its Summer Escape issue to plastic pollution and joins the AIR pledge to become a plastic-free publication by 2019.
Porter Magazine Partners with Parley for the Oceans
In a collaboration that merges content, commerce and cause, Porter is dedicating its Summer Escape issue to plastic pollution and joins the AIR pledge to become a plastic-free publication by 2019.
In Fashion Media, 'Church and State' Dissolves
How are new currents in marketing impacting the relationship between fashion media and its readers?
In Fashion Media, 'Church and State' Dissolves
How are new currents in marketing impacting the relationship between fashion media and its readers?
Full Video: Inside Net-a-Porter’s Strategy for ‘Porter’ Magazine
In an exclusive, in-depth video interview with BoF’s Imran Amed, Natalie Massenet, Lucy Yeomans and Tess Macleod Smith discuss the thinking behind Net-a-Porter’s new print magazine, Porter.
Full Video: Inside Net-a-Porter’s Strategy for ‘Porter’ Magazine
In an exclusive, in-depth video interview with BoF’s Imran Amed, Natalie Massenet, Lucy Yeomans and Tess Macleod Smith discuss the thinking behind Net-a-Porter’s new print magazine, Porter.
Exclusive Video: Inside Net-a-Porter’s Strategy for ‘Porter’ Magazine
Today, in an exclusive in-depth video interview with BoF’s Imran Amed, Natalie Massenet, Lucy Yeomans and Tess Macleod Smith discuss the thinking behind Net-a-Porter’s new print magazine, Porter.
Exclusive Video: Inside Net-a-Porter’s Strategy for ‘Porter’ Magazine
Today, in an exclusive in-depth video interview with BoF’s Imran Amed, Natalie Massenet, Lucy Yeomans and Tess Macleod Smith discuss the thinking behind Net-a-Porter’s new print magazine, Porter.
The Long View | Lucy Yeomans Says It's Time to Change the Rules of Fashion Media
Net-a-Porter editor-in-chief Lucy Yeomans talks to BoF about her decision to leave Harper's Bazaar, blending commerce and content, her vision for Net-a-Porter's new editorial presence, separation of church and state, the global fashion consumer and building the fashion magazine of the future.
The Long View | Lucy Yeomans Says It's Time to Change the Rules of Fashion Media
Net-a-Porter editor-in-chief Lucy Yeomans talks to BoF about her decision to leave Harper's Bazaar, blending commerce and content, her vision for Net-a-Porter's new editorial presence, separation of church and state, the global fashion consumer and building the fashion magazine of the future.