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Lucien Pagès

Founder, Lucien Pagès

The French communications expert leads his eponymous global agency, working with brands spanning fashion, beauty, lifestyle, art and design.

Lucien Pagès
Luxury

The Off-Piste Art Events Every Fashion Publicist Should Know

Luxury house are popping up at lesser-known events on the art circuit to burnish their brands and connect with clients.

Luxury

The Off-Piste Art Events Every Fashion Publicist Should Know

Luxury house are popping up at lesser-known events on the art circuit to burnish their brands and connect with clients.


News & Analysis

Under Populist Attack, French Fashion Responds

As members of the French fashion elite assembled in Hyères, the conversation often turned to the growing push-and-pull between the luxury sector and its populist critics.

News & Analysis

Under Populist Attack, French Fashion Responds

As members of the French fashion elite assembled in Hyères, the conversation often turned to the growing push-and-pull between the luxury sector and its populist critics.


News & Analysis

For Fashion Jewellers, Heightened Exposure Brings New Challenges

As fine jewellery continues to move in a more fashion-focused, trend-based direction, fledgling brands face fresh challenges.

News & Analysis

For Fashion Jewellers, Heightened Exposure Brings New Challenges

As fine jewellery continues to move in a more fashion-focused, trend-based direction, fledgling brands face fresh challenges.


Luxury

The Changing Face of Fashion PR

Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.

Luxury

The Changing Face of Fashion PR

Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.


Retail

What Colette’s Closure Means for Fashion

After 20 years in business, the beloved temple of Parisian cool announced it will close its doors in December. BoF spoke to a handful of industry insiders to gauge their reactions.

Retail

What Colette’s Closure Means for Fashion

After 20 years in business, the beloved temple of Parisian cool announced it will close its doors in December. BoF spoke to a handful of industry insiders to gauge their reactions.


Retail

At Colette, a Fresh Take on Collaboration

For each month until the end of the year, Sarah Andelman is giving a whole floor of Colette to a single brand. We’ll see Balenciaga, Sacai, Thom Browne — and one surprise: fashion publicist Lucien Pagès.

Retail

At Colette, a Fresh Take on Collaboration

For each month until the end of the year, Sarah Andelman is giving a whole floor of Colette to a single brand. We’ll see Balenciaga, Sacai, Thom Browne — and one surprise: fashion publicist Lucien Pagès.


News & Analysis

France at a Crossroads: Fashion Reflects on a Monumental Election

France is choosing between presidential contenders with radically different visions. What’s at stake for the luxury industry? BoF caught up with the French fashion elite at the 32nd Hyères Festival.

News & Analysis

France at a Crossroads: Fashion Reflects on a Monumental Election

France is choosing between presidential contenders with radically different visions. What’s at stake for the luxury industry? BoF caught up with the French fashion elite at the 32nd Hyères Festival.


News & Analysis

Ready-to-Wear Continues to Invade Paris Couture Week

Monique Lhuillier is the latest designer to align with the Paris haute couture schedule.

News & Analysis

Ready-to-Wear Continues to Invade Paris Couture Week

Monique Lhuillier is the latest designer to align with the Paris haute couture schedule.


News & Analysis

#BoF500 — The New Class: Catalysts

They may work behind the scenes, but these talent spotters, agents and educators are essential to making the fashion machine tick. Meet the 15 catalysts who are new to the #BoF500 this year.

News & Analysis

#BoF500 — The New Class: Catalysts

They may work behind the scenes, but these talent spotters, agents and educators are essential to making the fashion machine tick. Meet the 15 catalysts who are new to the #BoF500 this year.


Workplace & Talent

The Creative Class | Marc Ascoli, Art Director

Marc Ascoli has produced some of fashion’s most iconic and remarkable images for the likes of Yohji Yamamoto and Jil Sander. BoF sat down with the legendary art director to discuss his personal and professional journey.

Workplace & Talent

The Creative Class | Marc Ascoli, Art Director

Marc Ascoli has produced some of fashion’s most iconic and remarkable images for the likes of Yohji Yamamoto and Jil Sander. BoF sat down with the legendary art director to discuss his personal and professional journey.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo