Lucien Pagès
Founder, Lucien Pagès
The French communications expert leads his eponymous global agency, working with brands spanning fashion, beauty, lifestyle, art and design.
Lucien Pagès is the founder of his namesake communications agency, one of the world’s most acclaimed fashion PR companies, with outposts in New York, Paris and London. The agency has over 150 clients across fashion, beauty, lifestyle, art and design, and in December 2024 joined The Independents, the leading global collective of creative partners in brand experience, strategy, design, and production.
Along with clients such as Calvin Klein, Jacquemus, JW Anderson, Sacai, Schiaparelli,Versace, and Victoria Beckham, Lucien Pagès Communication also represents beauty brands such as Byredo, Diptyque and Maison Francis Kurkdjian, and cultural institutions including the Grand Dîner du Louvre, and le Dîner des Amis du Centre Pompidou, Art Basel and Paris Photo. In 2025 the agency began working with the Brazilian luxury conglomerate JHSF.
Originally from a small village in the Cévennes region of France, Lucien moved to Paris at 18 to pursue his dream of working in fashion. A graduate of the prestigious École de la Chambre Syndicale de la Couture Parisienne, he began his career aspiring to be a designer, securing formative internships at the studios of Yves Saint Laurent, under Yves Saint Laurent and Christian Dior under Gianfranco Ferré. After realizing his talents lay elsewhere, he pivoted to pursue opportunities in public relations and founded his namesake agency in 2006. Often referred to as “the PR prince of Paris”, Lucien sees himself first and foremost as an attaché de presse— the connector between designers, brands, media and global audiences.
Noted for having a keen eye for talented young labels, Lucien is celebrated for his support of emerging and independent designers, which he considers the foundational DNA of the agency. He is credited as an instrumental figure in raising the profile of numerous brands viewing his role as a powerful facilitator who can connect emerging creators with the right people to help them succeed. These include Coperni, Duran Lantink, Ludovic de Saint Sernin, Rachel Scott, and Torishéju Dumi.
Lucien was nominated to the Order of Arts and Letters in 2025, in recognition of his contributions to French cultural life and the international visibility of contemporary fashion.
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Lucien Pagès Merges with AIPR
The Paris public relations star Lucien Pagès is forming a joint venture with Adam Iezzi’s London-based firm AIPR, backed by superagency The Independents.
Lucien Pagès Merges with AIPR
The Paris public relations star Lucien Pagès is forming a joint venture with Adam Iezzi’s London-based firm AIPR, backed by superagency The Independents.
How the Paris Olympics Will (Really) Impact Fashion Week
From security checkpoints to spiking hotel prices, fashion brands are struggling to plan for the upcoming men’s and haute couture fashion weeks — and separate fact from fiction — in the lead-up to the 2024 Summer Games.
How the Paris Olympics Will (Really) Impact Fashion Week
From security checkpoints to spiking hotel prices, fashion brands are struggling to plan for the upcoming men’s and haute couture fashion weeks — and separate fact from fiction — in the lead-up to the 2024 Summer Games.
Lucien Pagès, the PR Prince of Paris
What does it take to be fashion’s favourite public relations guy? The man who weaves stories for the likes of Saint Laurent and Schiaparelli has become a story himself.
Lucien Pagès, the PR Prince of Paris
What does it take to be fashion’s favourite public relations guy? The man who weaves stories for the likes of Saint Laurent and Schiaparelli has become a story himself.
Can Paris Fashion Week Survive a Coronavirus Second Wave?
Chanel, Louis Vuitton, Hermès and others say they'll stage live runway shows this autumn. But France’s sharp uptick in coronavirus cases could jeopardise organisers’ vision for a fashion week that mixes live-streaming and in-person events.
Can Paris Fashion Week Survive a Coronavirus Second Wave?
Chanel, Louis Vuitton, Hermès and others say they'll stage live runway shows this autumn. But France’s sharp uptick in coronavirus cases could jeopardise organisers’ vision for a fashion week that mixes live-streaming and in-person events.
With Lockdowns Eased, Paris Fashion Reopens for Business
The heartbeat of the industry returns to work on Monday — but at what cost?
With Lockdowns Eased, Paris Fashion Reopens for Business
The heartbeat of the industry returns to work on Monday — but at what cost?
#BoFLIVE: The Future of PR
A live discussion and audience Q&A on what it takes to help brands manage their image and reach consumers.
#BoFLIVE: The Future of PR
A live discussion and audience Q&A on what it takes to help brands manage their image and reach consumers.
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
Lucien Pagès, BoF 500: ‘We Have to Invent the Future’
The economic impact of Covid-19 is going to be huge, but we need to preserve the richness of fashion, says the Paris-based PR guru.
Lucien Pagès, BoF 500: ‘We Have to Invent the Future’
The economic impact of Covid-19 is going to be huge, but we need to preserve the richness of fashion, says the Paris-based PR guru.
What Does a Modern PR Agency Look Like?
While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.
What Does a Modern PR Agency Look Like?
While print and digital media strategies are still part of the industry’s approach to brand building, firms are beginning to offer non-traditional services and specialities in order to survive the PR evolution.
How To Engineer a Media Moment
There’s no science to 'going viral' in fashion, but these strategies will help cut through the media noise — even if you're on a budget.
How To Engineer a Media Moment
There’s no science to 'going viral' in fashion, but these strategies will help cut through the media noise — even if you're on a budget.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
