Lotta Volkova
Stylist
The stylist of the moment, Volkova has been integral to the creative visions of Vetements, Sies Marjan and the newly reborn Balenciaga.
Lotta Volkova is one of the key figures behind Vetements’ rapid climb through the ranks of Paris's fashion establishment. As the in-house stylist for Vetements and former stylist for Balenciaga, her aesthetic, which takes style cues from post-Soviet street culture, alt-punk and fetishism, has proved to be one of the most influential in recent seasons.
Starting her post-punk-inspired label, Lotta Skeletrix, in 2004 Volkova attracted a handful of stockists including The Pineal Eye and Dover Street Market London, where she met Rei Kawakubo . After a brief stint as a designer, Volkova relocated to Paris in 2007, shifting her focus to styling. Commissioned to style her first photo shoot by German fashion photographer Ellen von Unwerth , Volkova’s styling career advanced quickly.
Volkova played an integral part in developing the creative vision behind Vetements, Gosha Rubchinskiy , Sies Marjan and Gvasalia's newly reborn Balenciaga. At Vetements she is involved in the casting, the styling and also consults on the collection.
Volkova has been the styling consultant for Miu Miu working with Miuccia Prada on shows and campaigns since 2020.
Besides serving as a stylist, muse and model for Gvasalia, Volkova has styled for numerous industry-leading fashion publications like System Magazine, Man About Town, Re-edition, Dazed, i-D, V Man and Document.
VITAL STATISTICS
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The Rise of Lotta Volkova
The stylist key to Miu Miu’s explosive growth sits down with Alexander Fury to discuss her path to fashion, her personal look and working with Mrs Prada, courtesy of System magazine.
The Rise of Lotta Volkova
The stylist key to Miu Miu’s explosive growth sits down with Alexander Fury to discuss her path to fashion, her personal look and working with Mrs Prada, courtesy of System magazine.
The Strategy Behind Miu Miu’s Explosive Growth
How did Miu Miu grow by 58 percent last year? CEO Benedetta Petruzzo breaks down the plan that’s powered eye-popping acceleration in a slowing luxury market.
The Strategy Behind Miu Miu’s Explosive Growth
How did Miu Miu grow by 58 percent last year? CEO Benedetta Petruzzo breaks down the plan that’s powered eye-popping acceleration in a slowing luxury market.
The Kids Are Alright
Teen volatility at Vuitton, bare midriffs at Miu Miu, tweedy Chelsea Girls at Chanel… what a time to be young and in fashion!
The Kids Are Alright
Teen volatility at Vuitton, bare midriffs at Miu Miu, tweedy Chelsea Girls at Chanel… what a time to be young and in fashion!
Farfetch's Latest Ad Campaign Sells a New Product: Itself
The online marketplace has long relied on its wide selection of luxury labels to draw consumers. Now, Farfetch is trying to build a brand as well as a platform.
Farfetch's Latest Ad Campaign Sells a New Product: Itself
The online marketplace has long relied on its wide selection of luxury labels to draw consumers. Now, Farfetch is trying to build a brand as well as a platform.
Telfar Clemens, Tommy Hilfiger and the State of American Fashion
BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.
Telfar Clemens, Tommy Hilfiger and the State of American Fashion
BoF brings you a conversation between the designers Telfar Clemens and Tommy Hilfiger on the rise of their respective labels and the state of American fashion past and present, courtesy of System magazine.
Who’s Really Driving Georgian Fashion? Not Demna.
Demna Gvasalia may be the very public face of Georgian fashion but behind the scenes it is a different story. BoF reveals the power brokers investing in the market.
Who’s Really Driving Georgian Fashion? Not Demna.
Demna Gvasalia may be the very public face of Georgian fashion but behind the scenes it is a different story. BoF reveals the power brokers investing in the market.
With Super-Agency Plans on Hold, Management Artists Adds Consulting
After abandoning a planned merger with Great Bowery, the talent management business is opening a consulting division that groups different types of creatives together to work on projects for brands.
With Super-Agency Plans on Hold, Management Artists Adds Consulting
After abandoning a planned merger with Great Bowery, the talent management business is opening a consulting division that groups different types of creatives together to work on projects for brands.
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
Great Bowery Plans to Merge With MAO Management Artists
The move comes after IMG's interest in acquiring the super-agency fizzled out.
Katie Grand Joins W Magazine
Editor-in-chief Stefano Tonchi tells BoF about a new chapter at W as Grand signs on as contributing fashion creative director, following the departure of Edward Enninful to British Vogue.
Katie Grand Joins W Magazine
Editor-in-chief Stefano Tonchi tells BoF about a new chapter at W as Grand signs on as contributing fashion creative director, following the departure of Edward Enninful to British Vogue.
Op-Ed | The Cynical Realism of Demna, Gosha and Lotta
Underneath its tongue-in-cheek rejections of Western fashion norms, the realist ‘new Russian aesthetic’ of Demna Gvasalia, Gosha Rubchinskiy and Lotta Volkova is neither real nor new.
Op-Ed | The Cynical Realism of Demna, Gosha and Lotta
Underneath its tongue-in-cheek rejections of Western fashion norms, the realist ‘new Russian aesthetic’ of Demna Gvasalia, Gosha Rubchinskiy and Lotta Volkova is neither real nor new.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
