Lorenzo Bertelli
Chief Marketing Officer & Head of CSR, Prada Group; Executive Director, Prada S.p.A.
Scion of the Prada dynasty, he moved from race car driver to head of marketing and communications, and is tasked with improving Prada Group’s digital strategy and sustainability cred.
2020’s Top M&A Targets in Luxury
BoF tapped industry experts and analysed the market to determine which brands will likely be targeted this year — and which wild-card mergers could pick up steam.
2020’s Top M&A Targets in Luxury
BoF tapped industry experts and analysed the market to determine which brands will likely be targeted this year — and which wild-card mergers could pick up steam.
Raf Simons Is Joining Prada. What Does It Mean for the Italian Megabrand?
The designer will work in partnership with Miuccia Prada with equal responsibility for creative decision-making.
Raf Simons Is Joining Prada. What Does It Mean for the Italian Megabrand?
The designer will work in partnership with Miuccia Prada with equal responsibility for creative decision-making.
Brands Beware: The Digital Grey Market Is Growing
Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?
Brands Beware: The Digital Grey Market Is Growing
Online grey market vendors are offering hefty discounts on luxury products via websites that mimic official e-tailers. How can they be stopped?
Prada Sets Goal to Phase Out Virgin Nylon by 2021
The Italian luxury group is launching a range of its nylon bags using recycled material, joining a spate of brands that have introduced similar initiatives.
Prada Sets Goal to Phase Out Virgin Nylon by 2021
The Italian luxury group is launching a range of its nylon bags using recycled material, joining a spate of brands that have introduced similar initiatives.
Is There Hope for Wholesale?
In the age of access, the wholesale distribution model, which comes with inventory risk and high working-capital requirements, no longer makes a lot of sense.
Is There Hope for Wholesale?
In the age of access, the wholesale distribution model, which comes with inventory risk and high working-capital requirements, no longer makes a lot of sense.
Prada Joins Fashion’s Anti-Fur Movement
After a targeted public protest and behind-the-scenes discussions with activist groups, the luxury group will stop using animal fur from Spring/Summer 2020 onwards.
Prada Joins Fashion’s Anti-Fur Movement
After a targeted public protest and behind-the-scenes discussions with activist groups, the luxury group will stop using animal fur from Spring/Summer 2020 onwards.
Relaunching Linea Rossa Is the Smartest Thing Prada Has Done in a While
Prada co-CEO Patrizio Bertelli speaks exclusively to BoF about the relaunch of the sportif line. The move is all but sure to resonate with fans, but a full recovery is far from guaranteed.
Relaunching Linea Rossa Is the Smartest Thing Prada Has Done in a While
Prada co-CEO Patrizio Bertelli speaks exclusively to BoF about the relaunch of the sportif line. The move is all but sure to resonate with fans, but a full recovery is far from guaranteed.
The Trouble With Off-Price
HBC's shedding of Gilt Groupe is just another indication that the off-price market isn't fool-proof.
The Trouble With Off-Price
HBC's shedding of Gilt Groupe is just another indication that the off-price market isn't fool-proof.
Prada's Next Generation Steps In as Son Joins Fashion House
Lorenzo Bertelli, the son of Prada's co-chief executive officers, has joined the company in a key role.
Prada's Next Generation Steps In as Son Joins Fashion House
Lorenzo Bertelli, the son of Prada's co-chief executive officers, has joined the company in a key role.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
