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Lorenzo Bertelli

Chief Marketing Officer & Head of CSR, Prada Group; Executive Director, Prada S.p.A.

Scion of the Prada dynasty, he moved from race car driver to head of marketing and communications, and is tasked with improving Prada Group’s digital strategy and sustainability cred.

Lorenzo Bertelli
Workplace & Talent

How Sustainability Became a Path to Fashion’s C-Suite

As big brands get serious about transforming their businesses for the future, executives with experience driving climate and social impact strategies are in hot demand.

Workplace & Talent

How Sustainability Became a Path to Fashion’s C-Suite

As big brands get serious about transforming their businesses for the future, executives with experience driving climate and social impact strategies are in hot demand.


Luxury

How a Farfetch-Richemont Deal Would Shape the Future of Luxury Online

This week, everyone will be talking about a possible partnership between Richemont and Farfetch, Prada’s Capital Markets Day and the arrival of products from Balenciaga and Gucci’s ‘Hacker Project.’

Luxury

How a Farfetch-Richemont Deal Would Shape the Future of Luxury Online

This week, everyone will be talking about a possible partnership between Richemont and Farfetch, Prada’s Capital Markets Day and the arrival of products from Balenciaga and Gucci’s ‘Hacker Project.’


China

Which Brands Resonated Most in China This Fashion Month?

This season, labels relied on a variety of tactics to activate the world’s largest luxury market.

China

Which Brands Resonated Most in China This Fashion Month?

This season, labels relied on a variety of tactics to activate the world’s largest luxury market.


Marketing

Prada Experimented with a New Digital Fashion Show Format. Did It Work?

Miuccia Prada and Raf Simons' debut as co-creative directors was well received, but digital impressions were down from a year ago, according to one estimate.

Marketing

Prada Experimented with a New Digital Fashion Show Format. Did It Work?

Miuccia Prada and Raf Simons' debut as co-creative directors was well received, but digital impressions were down from a year ago, according to one estimate.


Luxury

Fashion Week Can’t Be Just Another Online Video Festival

One thing’s for sure, appointments and digital videos do not a fashion week make. But for now, let’s make the most of it and reconnect as a community, writes Imran Amed.

Luxury

Fashion Week Can’t Be Just Another Online Video Festival

One thing’s for sure, appointments and digital videos do not a fashion week make. But for now, let’s make the most of it and reconnect as a community, writes Imran Amed.


Fashion Week

What Happened to Rethinking the Fashion System?

For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.

Fashion Week

What Happened to Rethinking the Fashion System?

For brands big and small, there is real value in rethinking the industry’s traditional system of showing, delivering and discounting collections to better match today’s globalised, digital world. But meaningful change may take 12 to 24 months.


Workplace & Talent

Power Moves | 032c Appoints New Sales Director, Giambattista Valli Taps CEO From Louis Vuitton

This week, BoF learned Alyx Co-Founder Jennifer Murray was appointed sales director of ready to wear at 032c, while Charlotte Werner was named chief executive of Giambattista Valli.

Workplace & Talent

Power Moves | 032c Appoints New Sales Director, Giambattista Valli Taps CEO From Louis Vuitton

This week, BoF learned Alyx Co-Founder Jennifer Murray was appointed sales director of ready to wear at 032c, while Charlotte Werner was named chief executive of Giambattista Valli.


Luxury

Prada Scion Lorenzo Bertelli’s First Interview

The son of Miuccia Prada and Patrizio Bertelli talks to BoF’s Imran Amed about joining the family business and his vision for the future of the company.

Luxury

Prada Scion Lorenzo Bertelli’s First Interview

The son of Miuccia Prada and Patrizio Bertelli talks to BoF’s Imran Amed about joining the family business and his vision for the future of the company.


Luxury

Winners Take All: How LVMH and Kering Will Extend Their Supremacy Post-Pandemic

The family-controlled French giants are well positioned to further dominate the luxury fashion sector. But neither can afford to ignore the threat of disruption.

Luxury

Winners Take All: How LVMH and Kering Will Extend Their Supremacy Post-Pandemic

The family-controlled French giants are well positioned to further dominate the luxury fashion sector. But neither can afford to ignore the threat of disruption.


China

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.

China

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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