Jessica Liu
Former President of Tmall Fashion and Luxury, Alibaba Group
The fashion gatekeeper of China’s biggest B2C online platform brought brands like Burberry and Zara into the country’s e-commerce market.
As President of Tmall fashion and luxury at the Alibaba Group, Jessica Liu oversaw a Chinese fashion e-commerce behemoth and introduced international brands including Uniqlo and Burberry to the local digital market.
Liu began her career at the publisher China Machine Press, rising to vice president of its economics and management books branch. In 2005, she moved to Amazon.cn, holding management positions in its books division and later, sports and outdoor.
She landed at Tmall in 2012, initially leading its footwear business, and then moved to apparel. Through China’s largest B2C e-commerce platform, Liu introduced global fast fashion and luxury brands to the market, including Uniqlo, Forever 21, Zara, Burberry, Hugo Boss and Swarovski.
She also pushed the e-commerce player into to South Korea, entering Strategic partnerships with the Korean Fashion Association and Dongdaemun Commerce Group, to bring more Korean brands onto the platform.
"Liu left her post at Tmall to become president of Lazada Group, the Southeast Asian online shopping unit of Alibaba Group, in 2020 but departed shortly after to join Chinese ultra-fast fashion e-tailer Shein in 2022 as vice president of global brand operations."
VITAL STATISTICS
Think Twice Before You Snub Taobao
Taobao used to be synonymous with cheap, trendy and sometimes counterfeit fashion, but China’s largest e-commerce platform is now gaining fashion cred as more cool young designers credit it with their success.
Think Twice Before You Snub Taobao
Taobao used to be synonymous with cheap, trendy and sometimes counterfeit fashion, but China’s largest e-commerce platform is now gaining fashion cred as more cool young designers credit it with their success.
Tmall: An Incubator for China’s Emerging Designers
BoF meets with Tmall executives and four designers showing as part of the marketplace’s ‘China Cool’ programme to discuss the growing influence of Chinese designers.
Tmall: An Incubator for China’s Emerging Designers
BoF meets with Tmall executives and four designers showing as part of the marketplace’s ‘China Cool’ programme to discuss the growing influence of Chinese designers.
Online Shopping in China Goes Luxury, With Men in Black Delivering Hermes
Chinese consumers are making more and more of their purchases online, forcing global luxury companies to rethink decades-old strategies and test new ones tailored to the Chinese market.
Online Shopping in China Goes Luxury, With Men in Black Delivering Hermes
Chinese consumers are making more and more of their purchases online, forcing global luxury companies to rethink decades-old strategies and test new ones tailored to the Chinese market.
Andrew Wu, Shangguan Zhe, Lauren Santo Domingo and Shaway Yeh to Headline the BoF China Summit 2019
At next month’s gathering of Chinese and global industry leaders, founders, rule-breakers and pioneers will take centre stage.
Andrew Wu, Shangguan Zhe, Lauren Santo Domingo and Shaway Yeh to Headline the BoF China Summit 2019
At next month’s gathering of Chinese and global industry leaders, founders, rule-breakers and pioneers will take centre stage.
Navigating New Business Frontiers at the BoF China Summit
Executives from Tmall, Tencent, Gucci, Ermenegildo Zegna, Harrods and Bulgari gathered during Shanghai Fashion Week to debate hot-button issues at the BoF China Summit.
Navigating New Business Frontiers at the BoF China Summit
Executives from Tmall, Tencent, Gucci, Ermenegildo Zegna, Harrods and Bulgari gathered during Shanghai Fashion Week to debate hot-button issues at the BoF China Summit.
Fashion Designers Boldly Embrace Their Chinese Heritage
In the past, cultural identity took a backseat to vocational aspirations. Not so for the new generation of designers of Chinese descent.
Fashion Designers Boldly Embrace Their Chinese Heritage
In the past, cultural identity took a backseat to vocational aspirations. Not so for the new generation of designers of Chinese descent.
Marco Bizzarri, Jessica Liu, Xiao Xue, Gildo Zegna and Chen Xiaodong to Headline BoF China Summit
Following the success of last year’s inaugural event, the BoF China Summit is back to spark debate among global executives, Chinese fashion industry leaders and our China-based community during Shanghai Fashion Week.
Marco Bizzarri, Jessica Liu, Xiao Xue, Gildo Zegna and Chen Xiaodong to Headline BoF China Summit
Following the success of last year’s inaugural event, the BoF China Summit is back to spark debate among global executives, Chinese fashion industry leaders and our China-based community during Shanghai Fashion Week.
Chinese E-Commerce Giants Battle for Luxury Supremacy
Alibaba’s Luxury Pavilion and JD.com’s Toplife are going head-to-head, but which of these specialised platforms is a better partner for luxury brands?
Chinese E-Commerce Giants Battle for Luxury Supremacy
Alibaba’s Luxury Pavilion and JD.com’s Toplife are going head-to-head, but which of these specialised platforms is a better partner for luxury brands?
Alibaba Snaps Up Stake in Ordre
Ordre, a digital platform for wholesaling fashion, has attracted investment from China’s largest e-commerce platform, which plans to put some of the start-up’s technology to use to sell directly to consumers.
Alibaba Snaps Up Stake in Ordre
Ordre, a digital platform for wholesaling fashion, has attracted investment from China’s largest e-commerce platform, which plans to put some of the start-up’s technology to use to sell directly to consumers.
#BoF500 — The New Class: Retailers
The best retailers curate and dramatise fashion collections to excite consumers to buy.
#BoF500 — The New Class: Retailers
The best retailers curate and dramatise fashion collections to excite consumers to buy.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
