Linda Anggrea

Linda Anggrea is the Jakarta-based founder and chief executive of Buttonscarves, a leading modest fashion label, and Modinity Group, a conglomerate of eight other modest brands.

Anggrea established the company in 2016, initially as an online business focused on selling premium headscarves. She has since expanded the brand's offering to a full wardrobe, positioning it as a modest lifestyle brand with a trend-driven edge. In 2020, Anggrea launched Buttonscarves’ sister brand Benang Jarum and the following year, she established Modinity Group, a nine-brand-strong conglomerate aimed at platforming modest fashion labels. Under her leadership, the business has become a major player in the Islamic economy of the Southeast Asia region, with a retail footprint in both Indonesia and Malaysia.

Known for her bold marketing moves, Anggrea has raised the company’s international profile through initiatives including a giant handbag installation in Times Square, similar high-impact activations in Dubai and Singapore, and appearances at New York Fashion Week and London Fashion Week. Anggrea was born in a small village in Riau, Indonesia, and pursued a degree in finance from the University of Indonesia before working as a business development specialist. She eventually joined Bank Indonesia as a management trainee, where she decided to make the leap and launch her own fashion business.