Leandra Medine
Founder, Man Repeller
The American fashion blogger and author has won a loyal following for her humorous, witty observations on ‘serious’ fashion.
Leandra Medine is the founder of Man Repeller, a fashion blog with a novel and quirky concept. “It’s about trends that women love and men hate,” Medine told BoF. But perhaps what differentiates Man Repeller most is the way Medine marries impeccable high fashion aesthetics with a comedic approach. “I think what’s so interesting for people is that I don’t take it so seriously and yet I am still immersed in the [fashion] industry,” she says.
Medine attended Eugene Lang College at The New School for Liberal Arts in New York, and then had a fact-checking job at New York Magazine. She started Man Repeller in 2010.
Today, Man Repeller clocks millions of page views a month and the concept of “man repelling” has entered the fashion vernacular, as has “arm party,” a term coined by Medine to describe her habit of stacking her forearms with numerous bracelets. She has collaborated with a long list of fashion brands and retailers, including Maje, Michael Kors , Gryphon, Del Toro, Dannijo, Saks Fifth Avenue and others. And it's these collaborations that net her the bulk of her income.
In 2013, the blogger released her first book, Man Repeller: Seeking Love, Finding Overalls. 2016 then saw the launch of Man Repeller's footwear line, MR by Man Repeller. Medine lives in New York with her husband, Abie J. Cohen, and their two daughters.
Career History
Founder
2010 - Present
VITAL STATISTICS
Find out more
Where Does Recho Omondi Go From Here?
The designer and host of The Cutting Room Floor podcast had a breakthrough moment with her viral interview with Man Repeller founder Leandra Medine Cohen, but also faced accusations of antisemitism. She spoke to BoF about the episode and the backlash.
Where Does Recho Omondi Go From Here?
The designer and host of The Cutting Room Floor podcast had a breakthrough moment with her viral interview with Man Repeller founder Leandra Medine Cohen, but also faced accusations of antisemitism. She spoke to BoF about the episode and the backlash.
Man Repeller to Shut Down
Founder Leandra Medine Cohen confirmed the publication is ending operations and offering employees severance pay.
Man Repeller to Shut Down
Founder Leandra Medine Cohen confirmed the publication is ending operations and offering employees severance pay.
The New World of Indie Media
As traditional media continues to buckle under the pandemic, writers and media personalities are leveraging their own followings by launching subscription newsletters and podcasts.
The New World of Indie Media
As traditional media continues to buckle under the pandemic, writers and media personalities are leveraging their own followings by launching subscription newsletters and podcasts.
Fashion Week Can’t Be Just Another Online Video Festival
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Fashion Week Can’t Be Just Another Online Video Festival
One thing’s for sure, appointments and digital videos do not a fashion week make. But for now, let’s make the most of it and reconnect as a community, writes Imran Amed.
How Influencers Are Protecting Themselves Against Misbehaving Brands
Brands have long held the upper hand when it comes to making deals with influencers. But as more companies are called out publicly for wrongdoings, Instagram stars are demanding the ability to break contracts, speak more freely — and get paid on time.
How Influencers Are Protecting Themselves Against Misbehaving Brands
Brands have long held the upper hand when it comes to making deals with influencers. But as more companies are called out publicly for wrongdoings, Instagram stars are demanding the ability to break contracts, speak more freely — and get paid on time.
Reformation Founder and CEO Steps Down After Accusations of Racism
Yael Aflalo, who founded the womenswear brand in 2009, will be replaced by current president Hali Borenstein.
Reformation Founder and CEO Steps Down After Accusations of Racism
Yael Aflalo, who founded the womenswear brand in 2009, will be replaced by current president Hali Borenstein.
A Reckoning and Reboot for Fashion Media
As anti-racism protests spread from the streets to the corridors of powerful magazines like Vogue, the appointment of Samira Nasr, the first woman of colour to run Harper’s Bazaar, may offer a path forward.
A Reckoning and Reboot for Fashion Media
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The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
The Great Influencer Shakeout
Fashion influencers are seeing a plunge in brand deals during the pandemic. They must evolve their content and flex their creative skills or risk being left behind.
The Art of the Crisis Pivot — and the Brands Getting it Right
Fashion brands that find their businesses upended by the pandemic are finding creative new ways to operate. Here's how they did it.
The Art of the Crisis Pivot — and the Brands Getting it Right
Fashion brands that find their businesses upended by the pandemic are finding creative new ways to operate. Here's how they did it.
#BoFLIVE: How to Work With Influencers in the Era of Covid-19
Catch up on the live discussion and audience Q&A on the smart ways to tap influencers during this difficult time, as engagement on social media skyrockets and brands slash marketing spend.
#BoFLIVE: How to Work With Influencers in the Era of Covid-19
Catch up on the live discussion and audience Q&A on the smart ways to tap influencers during this difficult time, as engagement on social media skyrockets and brands slash marketing spend.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
