Leaf Greener
Stylist and Creative Consultant
The former senior fashion editor of Elle China brings a fresh aesthetic to the Chinese fashion media with her WeChat mobile magazine Leaf.
WeChat Publishing Is Changing China’s Mediascape
As Chinese messaging app WeChat hits 500 million users, BoF examines how mobile publishing is changing the country's media landscape.
WeChat Publishing Is Changing China’s Mediascape
As Chinese messaging app WeChat hits 500 million users, BoF examines how mobile publishing is changing the country's media landscape.
China’s Elusive Fashion Capital, Part 1
Almost every major fashion country has one city that shines brighter than the rest. But China’s vast, diverse market defies the norm. In Part 1 of a two-part investigation, we examine the fashion capitals of Shanghai and Beijing. Next month, in Part 2, we explore Hong Kong and Guangzhou.
China’s Elusive Fashion Capital, Part 1
Almost every major fashion country has one city that shines brighter than the rest. But China’s vast, diverse market defies the norm. In Part 1 of a two-part investigation, we examine the fashion capitals of Shanghai and Beijing. Next month, in Part 2, we explore Hong Kong and Guangzhou.
Brands Experiment with Weibo, China's Answer to Twitter
SHANGHAI, China — In the parallel internet universe behind China's "Great Firewall," where search engine Baidu is Google, etailer Dangdang is Amazon,
Brands Experiment with Weibo, China's Answer to Twitter
SHANGHAI, China — In the parallel internet universe behind China's "Great Firewall," where search engine Baidu is Google, etailer Dangdang is Amazon,
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
