Leaf Greener
Stylist and Creative Consultant
The former senior fashion editor of Elle China brings a fresh aesthetic to the Chinese fashion media with her WeChat mobile magazine Leaf.
Stylist-turned-influencer, Leaf Greener, served as senior fashion editor of Elle China from 2008 to 2014. One of China’s leading arbiters of style, Greener has regularly been featured on street style blogs such as Garance Dore and Tommy Ton and also in international publications such as New York magazine, Vogue Australia and the Daily Telegraph. While at Elle China, Greener oversaw the publication's monumental rise as one of the leading fashion magazines in China with a circulation of over 1.3 million. In 2012, following significant increases in advertising demand, the magazine became the first fashion title in the world to release bi-weekly issues.
Initially pursuing a degree in fashion design in Beijing, Greener embarked upon a career in styling following her graduation, working for several fashion publications before securing a position in the fashion department of Self, Condé Nast's health and lifestyle magazine in January 2006.
Alongside styling for various publications, Greener also publishes a mobile magazine Leaf on WeChat with cover designed by the renowned design studio 2x4 Beijing office. Her clients include Bottega Veneta, Chloé, Loewe, Isabel Marant, UGG, LVMH Prize and Shanghai Fashion Week.
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The Future of Asia’s Fashion Weeks
As Shanghai Fashion Week returns to business as usual, organisers and retailers in Tokyo and Seoul are turning their focus to homegrown talent.
The Future of Asia’s Fashion Weeks
As Shanghai Fashion Week returns to business as usual, organisers and retailers in Tokyo and Seoul are turning their focus to homegrown talent.
Escaping the Wrath of China’s Netizens
With brands seemingly unable to avoid outrage in the face of rising nationalism in the world’s largest luxury market, hiring chief diversity officers may not be enough.
Escaping the Wrath of China’s Netizens
With brands seemingly unable to avoid outrage in the face of rising nationalism in the world’s largest luxury market, hiring chief diversity officers may not be enough.
How Can Brands Stand Out in China's Oversaturated Influencer Economy?
An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.
How Can Brands Stand Out in China's Oversaturated Influencer Economy?
An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.
Cracks Appear in China’s Fashion Magazine Landscape
Even as print media sputtered in the West, fashion magazines in Greater China continued to thrive on seemingly endless advertising dollars chasing a consumer hungry for information and advice. But are the heady days now over?
Cracks Appear in China’s Fashion Magazine Landscape
Even as print media sputtered in the West, fashion magazines in Greater China continued to thrive on seemingly endless advertising dollars chasing a consumer hungry for information and advice. But are the heady days now over?
Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.
Cashing In on Asia’s Red Carpet Economy
As the Cannes Film Festival winds down, BoF investigates the increasingly lucrative business of dressing Asian celebrities.
The Brand-Influencer Power Struggle
In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?
The Brand-Influencer Power Struggle
In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?
Decoding the Travelling Chinese Consumer
BoF spoke with several travelling Chinese shoppers from a range of demographics at luxury shopping meccas in and around London.
Decoding the Travelling Chinese Consumer
BoF spoke with several travelling Chinese shoppers from a range of demographics at luxury shopping meccas in and around London.
The Fashion App Transforming Social Mobile Commerce in China
A part of the Lane Crawford Joyce Group, MyMM is fusing mobile commerce and social media in a unique retail strategy that is set to make waves in the Chinese fashion market.
The Fashion App Transforming Social Mobile Commerce in China
A part of the Lane Crawford Joyce Group, MyMM is fusing mobile commerce and social media in a unique retail strategy that is set to make waves in the Chinese fashion market.
Will Digital Media Break China’s Fashion Magazine Oligarchy?
The rise of digital platforms is unleashing new potential for indie fashion and youth media in China, challenging the dominance of legacy media players.
Will Digital Media Break China’s Fashion Magazine Oligarchy?
The rise of digital platforms is unleashing new potential for indie fashion and youth media in China, challenging the dominance of legacy media players.
Success and Struggle for China's Creative Class
China’s fashion designers are making serious inroads abroad but why aren’t more of its photographers, stylists and other fashion creatives making a bigger global impact?
Success and Struggle for China's Creative Class
China’s fashion designers are making serious inroads abroad but why aren’t more of its photographers, stylists and other fashion creatives making a bigger global impact?
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
