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Lazaro Hernandez

Latest News & Analysis
Fashion Week

What Is New York Fashion Week Without Its Billion-Dollar Brands?

The organisers behind the in-flux event have doubled down on selling the city as the place for independent designers.

Fashion Week

What Is New York Fashion Week Without Its Billion-Dollar Brands?

The organisers behind the in-flux event have doubled down on selling the city as the place for independent designers.


News & Analysis

Proenza Schouler: ‘We Don’t Have to Be a Billion-Dollar Brand’

After two seasons showing during Paris couture week, Jack McCollough and Lazaro Hernandez are back in New York with a more practical outlook.

News & Analysis

Proenza Schouler: ‘We Don’t Have to Be a Billion-Dollar Brand’

After two seasons showing during Paris couture week, Jack McCollough and Lazaro Hernandez are back in New York with a more practical outlook.


News & Analysis

What’s Next for Proenza Schouler?

With a new business strategy taking shape and a Paris runway debut only days away, Jack McCollough, Lazaro Hernandez and chief executive Judd Crane share their plans with BoF.

News & Analysis

What’s Next for Proenza Schouler?

With a new business strategy taking shape and a Paris runway debut only days away, Jack McCollough, Lazaro Hernandez and chief executive Judd Crane share their plans with BoF.


Fashion Week

Proenza Schouler's Energy, Colour and Fun

Proenza Schouler faultlessly delivered on their show notes, giving the fashion crowd volume on volume, pattern on pattern, texture on texture and colour on colour, writes Jessica Michault.

Fashion Week

Proenza Schouler's Energy, Colour and Fun

Proenza Schouler faultlessly delivered on their show notes, giving the fashion crowd volume on volume, pattern on pattern, texture on texture and colour on colour, writes Jessica Michault.


Technology

Armed With New Site, Proenza Schouler is Building a Luxury Brand for Today

Perhaps more than any other label, Proenza Schouler have proven that it's not only possible but powerful to cultivate an unmistakably high concept, luxury fashion brand and embrace contemporary Internet culture at the same time.

Technology

Armed With New Site, Proenza Schouler is Building a Luxury Brand for Today

Perhaps more than any other label, Proenza Schouler have proven that it's not only possible but powerful to cultivate an unmistakably high concept, luxury fashion brand and embrace contemporary Internet culture at the same time.


News & Analysis

Proenza Schouler says Social Media has an Extraordinary Impact on the Business

Proenza Schouler 's Jack McCollough, speaking to BoF Founder Imran Amed at the Independent Fashion Bloggers Conference at New York Fashion Week

News & Analysis

Proenza Schouler says Social Media has an Extraordinary Impact on the Business

Proenza Schouler 's Jack McCollough, speaking to BoF Founder Imran Amed at the Independent Fashion Bloggers Conference at New York Fashion Week