Lawrence Lenihan
Chairman and Co-Founder, Resonance
Over the course of his 30 year career, this founder has started 10 technology companies and brands, invested in dozens of companies that have transformed or created new industries, and built products and brands that have charted new paths for the fashion industry’s future.

Lawrence Lenihan is the chairman and co-founder of Resonance, a venture holding company that partners with talented creators to transform the fashion industry by combining venture investing experience, fashion industry insight and expertise, manufacturing knowledge and capability, and technology vision.
Over the course of his 30 year career, Lenihan has started 10 technology companies and brands, invested in dozens of companies that have transformed or created new industries, built products and brands that have charted new paths for the fashion industry’s future. He has also taught fashion innovation and entrepreneurship for more than a decade as an adjunct professor at NYU.
Prior to Resonance, Lenihan was the founder and CEO of First Mark Capital, where he was an early investor in Shopify, Pinterest, Digital Currency Group, and Tommy John. In 2015, he left to launch Resonance, a company building a sustainable and profitable future for the fashion industry by enabling any brand to make one garment on-demand, at scale, sustainably and profitably.
Career History
VITAL STATISTICS
BoF VOICES 2024: The Next Phase of Generative AI
In the third session of VOICES, some of fashion’s most promising innovators grappled with the costs and benefits of this century’s most exciting technology.
BoF VOICES 2024: The Next Phase of Generative AI
In the third session of VOICES, some of fashion’s most promising innovators grappled with the costs and benefits of this century’s most exciting technology.

The ‘Zero Inventory’ Solution
The cost of inventory that doesn’t sell is fashion’s biggest inefficiency. But there is a better approach that some believe can be achieved at any scale.

The ‘Zero Inventory’ Solution
The cost of inventory that doesn’t sell is fashion’s biggest inefficiency. But there is a better approach that some believe can be achieved at any scale.

How to Avoid the Next Supply Chain Shock
Disruptions caused by Covid-19 have redoubled concerns about vulnerabilities in fashion’s manufacturing base, accelerating efforts to build more resilient and efficient operations.

How to Avoid the Next Supply Chain Shock
Disruptions caused by Covid-19 have redoubled concerns about vulnerabilities in fashion’s manufacturing base, accelerating efforts to build more resilient and efficient operations.

Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.

Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.

The Old Fashion System Is Setting New Designers up for Failure
The market is changing, but the fashion system isn’t changing with it.

The Old Fashion System Is Setting New Designers up for Failure
The market is changing, but the fashion system isn’t changing with it.

Bits & Bytes | Cyber Monday, Social Campaigns, Target's Data Breach
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Bits & Bytes | Cyber Monday, Social Campaigns, Target's Data Breach
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

New York vs London: Which Is the World's Fashion-Tech Capital?
London and New York are both home to vibrant start-up ecosystems. But which is the world’s true fashion-tech capital?

New York vs London: Which Is the World's Fashion-Tech Capital?
London and New York are both home to vibrant start-up ecosystems. But which is the world’s true fashion-tech capital?

Op-Ed | Why Are We Ruining Our Best Young Fashion Companies?
Lawrence Lenihan, managing director of FirstMark Capital, argues that the Internet provides a new model for building fashion businesses based on passionate and intimate relationships with consumers, but the maximum market size for these companies is inherently capped, something that overcapitalised entrepreneurs, and the investors who fund them, too often fail to recognise.

Op-Ed | Why Are We Ruining Our Best Young Fashion Companies?
Lawrence Lenihan, managing director of FirstMark Capital, argues that the Internet provides a new model for building fashion businesses based on passionate and intimate relationships with consumers, but the maximum market size for these companies is inherently capped, something that overcapitalised entrepreneurs, and the investors who fund them, too often fail to recognise.

Is There a Fashion-Tech Bubble?
As money pours into fashion-tech start-ups, at sky high valuations, BoF talks to leading investors to assess the existence of a bubble and understand what separates winning investments from those that are failing.

Is There a Fashion-Tech Bubble?
As money pours into fashion-tech start-ups, at sky high valuations, BoF talks to leading investors to assess the existence of a bubble and understand what separates winning investments from those that are failing.

Op-Ed | The Problem with Most Fashion-Tech Startups
Today, Lawrence Lenihan, founder and managing director of FirstMark Capital, examines the burgeoning interest in fashion-technology startups.

Op-Ed | The Problem with Most Fashion-Tech Startups
Today, Lawrence Lenihan, founder and managing director of FirstMark Capital, examines the burgeoning interest in fashion-technology startups.