Laurent Potdevin
Former Chief Executive, Lululemon
During his tenure as chief executive, the billion-dollar yoga and leisure apparel retailer returned to growth after a two-year slump.


At Creative Helm of a Fashion Brand, Which Configuration Works Best?
From brand-makers to dual-role CEO-cum-creative directors, fashion brands are experimenting with a range of creative configurations.

At Creative Helm of a Fashion Brand, Which Configuration Works Best?
From brand-makers to dual-role CEO-cum-creative directors, fashion brands are experimenting with a range of creative configurations.

How Global Brands Are Thinking Local
Global retailers like Uniqlo, Lululemon and Nike are activating local communities with cultural programming, ‘superhero’ yogis and neighbourhood run clubs.

How Global Brands Are Thinking Local
Global retailers like Uniqlo, Lululemon and Nike are activating local communities with cultural programming, ‘superhero’ yogis and neighbourhood run clubs.

Lululemon Sales Beat Estimates as New Products Draw Customers
Lululemon Athletica posted first-quarter sales that topped analysts’ estimates, helped by new products like an expanded selection of women’s tops.

Lululemon Sales Beat Estimates as New Products Draw Customers
Lululemon Athletica posted first-quarter sales that topped analysts’ estimates, helped by new products like an expanded selection of women’s tops.

What Will Hedi Slimane Do Next?
At the Paris men's and couture shows, the front rows were buzzing with speculation on Hedi Slimane's rumoured departure from Saint Laurent and what the designer might do next.

What Will Hedi Slimane Do Next?
At the Paris men's and couture shows, the front rows were buzzing with speculation on Hedi Slimane's rumoured departure from Saint Laurent and what the designer might do next.

The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.

The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.

Lululemon Reaches a Turning Point
Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.

Lululemon Reaches a Turning Point
Lululemon CEO Potdevin’s goal is to cement the retailer’s reputation as the top-quality athletic-apparel maker, justifying its higher prices.

Lululemon Rises After Analyst Predicts Rebound in Profit Margins
Lululemon Athletica Inc. shares gained as much as 7 percent after Wells Fargo & Co. upgraded the stock, predicting that improvements the company has made to its supply chain should lower costs, reduce discounts and boost profit margins.

Lululemon Rises After Analyst Predicts Rebound in Profit Margins
Lululemon Athletica Inc. shares gained as much as 7 percent after Wells Fargo & Co. upgraded the stock, predicting that improvements the company has made to its supply chain should lower costs, reduce discounts and boost profit margins.

Lululemon Gains After Morgan Stanley Predicts Earnings Rebound
Lululemon Athletica Inc. shares gained as much as 5.4 percent after Morgan Stanley upgraded the stock, predicting that new management will reinvigorate sales growth and bolster profit margins.

Lululemon Gains After Morgan Stanley Predicts Earnings Rebound
Lululemon Athletica Inc. shares gained as much as 5.4 percent after Morgan Stanley upgraded the stock, predicting that new management will reinvigorate sales growth and bolster profit margins.

Lululemon Profit Exceeds Estimates as New Styles Drive Sales
Lululemon Athletica Inc. posted second-quarter profit that just topped analysts’ estimates after new tank tops and floral bottoms helped fuel sales.

Lululemon Profit Exceeds Estimates as New Styles Drive Sales
Lululemon Athletica Inc. posted second-quarter profit that just topped analysts’ estimates after new tank tops and floral bottoms helped fuel sales.

Lululemon Recalls Drawstrings From Hoodies After They Lash Faces
Lululemon Athletica Inc. is recalling the drawstrings used in about 318,000 women’s hoodies and other tops after consumers reported injuries to their eyes and faces.

Lululemon Recalls Drawstrings From Hoodies After They Lash Faces
Lululemon Athletica Inc. is recalling the drawstrings used in about 318,000 women’s hoodies and other tops after consumers reported injuries to their eyes and faces.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




