Lauren Santo Domingo
Co-Founder, Moda Operandi
The former US Vogue contributor used her considerable connections to co-found the first runway ‘pre-commerce’ website with an online trunkshow model.


Part 9: Acquiring Customers
Áslaug Magnúsdóttir, co-founder of Moda Operandi, gives a lesson on how to acquire and retain customers on a very lean budget.

Part 9: Acquiring Customers
Áslaug Magnúsdóttir, co-founder of Moda Operandi, gives a lesson on how to acquire and retain customers on a very lean budget.

Part 6: How Wise Is Conventional Wisdom?
Áslaug Magnúsdóttir, co-founder of Moda Operandi, on when it makes sense to follow the ‘rulebook’ and when you need to throw conventional wisdom out the window.

Part 6: How Wise Is Conventional Wisdom?
Áslaug Magnúsdóttir, co-founder of Moda Operandi, on when it makes sense to follow the ‘rulebook’ and when you need to throw conventional wisdom out the window.

Part 5: How to Choose the Right Investors
Áslaug Magnúsdóttir, co-founder of Moda Operandi, examines the art and science of how to find the right backers for your venture.

Part 5: How to Choose the Right Investors
Áslaug Magnúsdóttir, co-founder of Moda Operandi, examines the art and science of how to find the right backers for your venture.

Part 4: Making the Most of Mentorship
Áslaug Magnúsdóttir, co-founder of Moda Operandi, offers tips on what it takes to learn from your mentors and be a good leader and mentor to your team.

Part 4: Making the Most of Mentorship
Áslaug Magnúsdóttir, co-founder of Moda Operandi, offers tips on what it takes to learn from your mentors and be a good leader and mentor to your team.

Part 2: The Need For Speed
Áslaug Magnúsdóttir, co-founder of Moda Operandi, examines the trade-offs between careful planning and speed of execution. Do you 'get it right first' or 'get big fast'?

Part 2: The Need For Speed
Áslaug Magnúsdóttir, co-founder of Moda Operandi, examines the trade-offs between careful planning and speed of execution. Do you 'get it right first' or 'get big fast'?

Part 1: From Big Idea to Launch
Áslaug Magnúsdóttir, co-founder of Moda Operandi, provides advice on how to go from your big idea to launch day.

Part 1: From Big Idea to Launch
Áslaug Magnúsdóttir, co-founder of Moda Operandi, provides advice on how to go from your big idea to launch day.

Moda Operandi Raises $36 Million, Expands from Pre-Commerce to E-Commerce
NEW YORK, United States — 'Pre-tail' fashion start-up Moda Operandi, which enables women to pre-order designer pieces straight off the runway via

Moda Operandi Raises $36 Million, Expands from Pre-Commerce to E-Commerce
NEW YORK, United States — 'Pre-tail' fashion start-up Moda Operandi, which enables women to pre-order designer pieces straight off the runway via


Autumn/Winter 2010 | The Season That Was
LONDON, United Kingdom — The passing of Alexander McQueen and the future of his namesake brand provided the defining background narrative of the

Autumn/Winter 2010 | The Season That Was
LONDON, United Kingdom — The passing of Alexander McQueen and the future of his namesake brand provided the defining background narrative of the
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




