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Lauren Santo Domingo

Co-Founder, Moda Operandi

The former US Vogue contributor used her considerable connections to co-found the first runway ‘pre-commerce’ website with an online trunkshow model.

Lauren Santo Domingo
News & Analysis

Moda Operandi Looks Beyond the Runway

With a foundation in straight-off-the-runway trunk show sales, the retailer is eyeing a global network of luxury showrooms and new categories such as fine jewellery, which has grown 190 percent year-on-year.

News & Analysis

Moda Operandi Looks Beyond the Runway

With a foundation in straight-off-the-runway trunk show sales, the retailer is eyeing a global network of luxury showrooms and new categories such as fine jewellery, which has grown 190 percent year-on-year.


Technology

Finery Aims to Succeed Where Other Virtual Closets Have Not

Backed by investors including Miroslava Duma and Brooklyn Decker, the wardrobe organiser aggregates data to make the upload process more user-friendly.

Technology

Finery Aims to Succeed Where Other Virtual Closets Have Not

Backed by investors including Miroslava Duma and Brooklyn Decker, the wardrobe organiser aggregates data to make the upload process more user-friendly.


Retail

Do Digital Brands Need Physical Stores?

While mall staples are shuttering stores, a slew of digital brands are rushing the other way, seeing new value in physical retail.

Retail

Do Digital Brands Need Physical Stores?

While mall staples are shuttering stores, a slew of digital brands are rushing the other way, seeing new value in physical retail.


News & Analysis

Paris Celebrates the #BoF500

Last night, Paris fêted the BoF 500, the definitive list of the people shaping the global fashion industry, supported by principal partner QIC Global Real Estate with additional support from The Woolmark Company.

News & Analysis

Paris Celebrates the #BoF500

Last night, Paris fêted the BoF 500, the definitive list of the people shaping the global fashion industry, supported by principal partner QIC Global Real Estate with additional support from The Woolmark Company.


Fashion Week

The New Front Row

BoF talks to PR powerhouse KCD to break down the new rules of seating arrangements through the lens of one of New York Fashion Week’s hottest shows: Proenza Schouler.

Fashion Week

The New Front Row

BoF talks to PR powerhouse KCD to break down the new rules of seating arrangements through the lens of one of New York Fashion Week’s hottest shows: Proenza Schouler.


News & Analysis

Colombia's Creative Boom

What's behind the growing international success of Colombian fashion designers?

News & Analysis

Colombia's Creative Boom

What's behind the growing international success of Colombian fashion designers?


News & Analysis

Proenza Schouler to Show Cruise Collection in Paris

Backed by MAC, the New York-based label is showing its latest collection at private, no-images-allowed salon appointments on July 4.

News & Analysis

Proenza Schouler to Show Cruise Collection in Paris

Backed by MAC, the New York-based label is showing its latest collection at private, no-images-allowed salon appointments on July 4.


Workplace & Talent

This Week on BoF Careers: Moda Operandi, CMJ Media

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Workplace & Talent

This Week on BoF Careers: Moda Operandi, CMJ Media

Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.


News & Analysis

Co-Founder and CEO Áslaug Magnúsdóttir Leaves Moda Operandi

NEW YORK, United States — Áslaug Magnúsdóttir, co-founder and chief executive of Moda Operandi, has left the company. The news comes less than a year

News & Analysis

Co-Founder and CEO Áslaug Magnúsdóttir Leaves Moda Operandi

NEW YORK, United States — Áslaug Magnúsdóttir, co-founder and chief executive of Moda Operandi, has left the company. The news comes less than a year


Entrepreneurship

Part 10: Building the Team

Áslaug Magnúsdóttir, co-founder of Moda Operandi, examines the importance of team building and how to do it well at key stages of a young company’s growth.

Entrepreneurship

Part 10: Building the Team

Áslaug Magnúsdóttir, co-founder of Moda Operandi, examines the importance of team building and how to do it well at key stages of a young company’s growth.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo