Lauren Santo Domingo
Co-Founder, Moda Operandi
The former US Vogue contributor used her considerable connections to co-found the first runway ‘pre-commerce’ website with an online trunkshow model.


Moda Operandi Looks Beyond the Runway
With a foundation in straight-off-the-runway trunk show sales, the retailer is eyeing a global network of luxury showrooms and new categories such as fine jewellery, which has grown 190 percent year-on-year.

Moda Operandi Looks Beyond the Runway
With a foundation in straight-off-the-runway trunk show sales, the retailer is eyeing a global network of luxury showrooms and new categories such as fine jewellery, which has grown 190 percent year-on-year.

Finery Aims to Succeed Where Other Virtual Closets Have Not
Backed by investors including Miroslava Duma and Brooklyn Decker, the wardrobe organiser aggregates data to make the upload process more user-friendly.

Finery Aims to Succeed Where Other Virtual Closets Have Not
Backed by investors including Miroslava Duma and Brooklyn Decker, the wardrobe organiser aggregates data to make the upload process more user-friendly.

Do Digital Brands Need Physical Stores?
While mall staples are shuttering stores, a slew of digital brands are rushing the other way, seeing new value in physical retail.

Do Digital Brands Need Physical Stores?
While mall staples are shuttering stores, a slew of digital brands are rushing the other way, seeing new value in physical retail.

Paris Celebrates the #BoF500
Last night, Paris fêted the BoF 500, the definitive list of the people shaping the global fashion industry, supported by principal partner QIC Global Real Estate with additional support from The Woolmark Company.

Paris Celebrates the #BoF500
Last night, Paris fêted the BoF 500, the definitive list of the people shaping the global fashion industry, supported by principal partner QIC Global Real Estate with additional support from The Woolmark Company.

The New Front Row
BoF talks to PR powerhouse KCD to break down the new rules of seating arrangements through the lens of one of New York Fashion Week’s hottest shows: Proenza Schouler.

The New Front Row
BoF talks to PR powerhouse KCD to break down the new rules of seating arrangements through the lens of one of New York Fashion Week’s hottest shows: Proenza Schouler.

Colombia's Creative Boom
What's behind the growing international success of Colombian fashion designers?

Colombia's Creative Boom
What's behind the growing international success of Colombian fashion designers?

Proenza Schouler to Show Cruise Collection in Paris
Backed by MAC, the New York-based label is showing its latest collection at private, no-images-allowed salon appointments on July 4.

Proenza Schouler to Show Cruise Collection in Paris
Backed by MAC, the New York-based label is showing its latest collection at private, no-images-allowed salon appointments on July 4.

This Week on BoF Careers: Moda Operandi, CMJ Media
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

This Week on BoF Careers: Moda Operandi, CMJ Media
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Co-Founder and CEO Áslaug Magnúsdóttir Leaves Moda Operandi
NEW YORK, United States — Áslaug Magnúsdóttir, co-founder and chief executive of Moda Operandi, has left the company. The news comes less than a year

Co-Founder and CEO Áslaug Magnúsdóttir Leaves Moda Operandi
NEW YORK, United States — Áslaug Magnúsdóttir, co-founder and chief executive of Moda Operandi, has left the company. The news comes less than a year

Part 10: Building the Team
Áslaug Magnúsdóttir, co-founder of Moda Operandi, examines the importance of team building and how to do it well at key stages of a young company’s growth.

Part 10: Building the Team
Áslaug Magnúsdóttir, co-founder of Moda Operandi, examines the importance of team building and how to do it well at key stages of a young company’s growth.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




